Fix an ecommerce store that is not selling.

It is usually not the design

When a store underperforms, the instinct is to redesign it. In our audits the actual cause is more often something less visible: category pages that rank for nothing, a checkout losing a fifth of carts at payment, product data too thin to convert or to feed Shopping ads, stock that is wrong, a return rate quietly eating the margin, or tracking so broken that every decision for a year was made on false numbers.

A redesign fixes none of those, costs a great deal, and resets whatever SEO equity the store had. So we diagnose before we prescribe, six areas, every finding quantified, ranked by what it is worth.

Then we fix in that order. Sometimes that does mean a rebuild. Frequently it means four unglamorous fixes that no one could sell as a project.

What this starting point needs

• Where the money leaksFunnel drop-off by step and device, quantified in revenue rather than percentages, so priorities are arguable.
• Whether the numbers are realTracking, attribution and conversion values audited first, because a year of decisions made on broken data is its own problem.
• Demand or conversionWhether the store has a traffic problem, a conversion problem or both. The remedies are completely different and frequently confused.
• Product and category qualityContent, attributes, search and merchandising, the most common silent cause of low conversion and poor ad performance.
• Operational dragSpeed, stock accuracy, delivery performance, COD failure and returns, each of which suppresses revenue invisibly.
• The economicsWhether the store can be profitable at all at current margin and CAC, the question nobody wants to ask and everybody needs answered.