Ecommerce consultation that starts with your P&L, not a platform.

The consultation that says “don't build that yet”

We audit stores for a living, and the pattern rarely changes: the thing the client wants to buy is not the thing holding revenue back. A brand asks for a redesign when its category pages have no traffic. A retailer asks for an app when 60% of its mobile carts abandon at payment. A distributor asks for marketplace listings when its own pricing rules make every order unprofitable.

An ecommerce consultation exists to find the real constraint before you spend on the wrong solution. We look at the store, the funnel, the tracking, the catalogue, the operations and the unit economics, then tell you, in writing, the three things we would fix first and roughly what each is worth.

It is deliberately uncomfortable work. If the honest answer is that your gross margin cannot fund paid acquisition, you need to hear that before you sign an ads contract, not six months into one.

What the audit covers

• Commercial realityGross margin by category, contribution after fulfilment and returns, blended CAC, payback period and the revenue ceiling your current economics allow.
• Funnel diagnosisWhere sessions die (landing, search, category, product, cart, payment) quantified rather than guessed, with the value of each leak estimated.
• Catalogue & merchandisingProduct data quality, variant structure, taxonomy, search behaviour, out-of-stock exposure and the long tail nobody has looked at.
• Technical & platform fitSpeed, Core Web Vitals, indexation, mobile behaviour, and whether your current platform is a constraint or a convenient excuse.
• Operations & fulfilmentStock accuracy, dispatch SLA, COD failure, return rate and reverse logistics cost, the numbers that quietly delete margin.
• Channel mixOwn store versus marketplaces, and what each channel really costs you once commission, ads, returns and cannibalisation are counted.