SEO
Technical SEO
The foundation: crawl efficiency, indexation control, speed and rendering.
- Crawl budget management
- Indexation rules
- Core Web Vitals
- JS rendering checks
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Performance · SEO
Paid media stops the day you stop paying. Ecommerce SEO is the only channel that becomes cheaper as it grows, and in most stores the biggest opportunity is sitting in category pages nobody has ever optimised.
Stores write blog posts about topics no buyer searches, while their category pages, the pages that match high-intent commercial queries, carry a template, a paragraph of duplicated copy and no internal linking strategy.
We work in the order of commercial value: technical foundations, then category pages, then product pages, then supporting content. Faceted navigation gets deliberate rules so crawl budget goes to pages that can rank rather than to infinite filter combinations.
It compounds slowly and then substantially. A category page that earns position three keeps earning it while your ad spend goes elsewhere.
SEO workstreams
Technical first, because content on an uncrawlable site is decoration.
SEO
The foundation: crawl efficiency, indexation control, speed and rendering.
SEO
Rules deciding which filtered pages can rank, which get consolidated and which get blocked.
SEO
The highest-value commercial pages, optimised for intent and conversion together.
SEO
Unique, useful product content at catalogue scale without spinning.
SEO
Guides and comparisons that capture pre-purchase demand and link into commercial pages.
SEO
Links and local signals appropriate to Indian and Gulf search results.
How we run it
Ninety-day cycles, with technical debt cleared before content investment.
Full technical crawl, indexation review, query-to-page mapping and competitor gap analysis, output is a revenue-ranked list, not a five-hundred-item checklist.
Crawl waste, speed, canonical logic and facet rules resolved first. Until these are right, content investment leaks value.
Intent-mapped category and sub-category pages with real content and deliberate internal linking. This is usually where the largest gains are.
Templates and workflows that produce genuinely useful unique product content at catalogue scale, with structured data throughout.
Digital PR, partner and supplier links, and local signals, pursued steadily rather than in bursts.
Reporting on organic revenue and assisted conversions by page group, not on keyword counts or visibility indices.
Why Globosoft
Reasons that hold whichever part of the 360° engagement you start with, and every one of them is something you can check before you commit.
Verified on the Shopify Partner Directory, with more than 100 Shopify ecommerce projects delivered for India, the UAE and beyond. We also build on WooCommerce, Adobe Commerce, OpenCart, headless and fully custom stacks when Shopify is not the right answer.
Consulting, design, engineering, integration and performance marketing report into a single roadmap. No handover gaps between a consultant, a developer and a marketing agency.
The growth engagement is an agreed percentage of the incremental sales we create above a signed baseline, not a recurring retainer that arrives whether you grew or not.
Sixty-plus people in our own offices in Kochi and Dubai, not a subcontracted network. Sixteen years in the industry and more than 400 projects delivered, from first-time startups to international brands, in India, the Gulf, Africa, Europe, North America and Australia.
Globosoft works as a growth partner, not a monthly line item. We agree a baseline, build and market your ecommerce, and take an agreed share of the incremental sales that follow. If your revenue does not move, our fee does not either.
No open-ended monthly fee for the growth engagement. The commercial deal is tied to sales, not to calendar months.
An agreed percentage of the incremental revenue we generate, measured against a baseline we both sign off before work starts.
Everyone in the room is paid by the same number: the revenue and contribution margin your store produces.
Questions
The questions that come up most often in the first conversation.
Technical fixes can show movement in weeks. Category and content work typically needs three to six months to establish, and twelve months to compound meaningfully. Anyone promising rankings in thirty days is either fixing something already broken or misleading you.
Selectively index. High-demand filter combinations (brand plus category, size plus category, price bands with real search volume) deserve to be indexable landing pages. The long tail of combinations should be consolidated or blocked, because it wastes crawl budget and dilutes signals. Getting this policy right is often the single highest-value technical decision available.
Yes, using structured templates plus human editing for priority products, and assisted generation with editorial review for the tail. We do not spin text, it fails on quality and increasingly fails on rankings too.
Yes. SEO is exactly the kind of compounding revenue work the percentage-of-sales model suits, and it removes the usual problem where an agency prefers channels that show results before the contract renews.
Yes. Bilingual stores need correct hreflang implementation, Arabic keyword research done in Arabic rather than translated from English, and separate content workflows. Arabic search behaviour differs enough that translation alone underperforms consistently.
Next
Keep reading across the 360° engagement.
Performance
Search, PMax, Shopping feeds and profit-aware bidding.
See detail →Performance
Product content, UGC and ad creative built as a testing pipeline.
See detail →Service
Safe moves between platforms with SEO and data integrity intact.
Explore →Technical foundations, category pages and product content, reported as organic revenue, not keyword counts.
Industry-wise ecommerce experts
Fitment lookup for parts. Live metal rates for jewellery. Slot delivery and substitutions for grocery. Prescriptions for pharmacy. Returns economics for fashion. Every sector we work in has people who have shipped it before.
Free ecommerce consultation
Tell us where you are and we will come back with a written view of the three things worth fixing or building first. No pitch deck, no obligation, and if the honest answer is that you should wait, we will say that instead.
Before you go
Tell us what you sell and which market you are in. We will come back with a straight answer, even if the answer is that you do not need us yet.
Message us on WhatsApp+91 7902 277 990 · India & UAE