Win the marketplace without losing margin.

Marketplace ads amplify
your listing quality

A sponsored placement sends traffic to a listing. If that listing has weak images, thin bullets, missing attributes, no A+ content or poor reviews, the advertising simply pays to demonstrate the weakness at scale.

So listing quality comes first: titles, images, attributes, A+ or enhanced content, review generation and stock reliability, which affects both organic rank and ad efficiency.

Then bidding, built from true contribution per unit after commission, fulfilment, storage, returns and advertising, because marketplace fee structures differ enough that a single target across a catalogue is guesswork.

What we manage

• Listing optimisationTitles, bullets, images, attributes, A+ and enhanced content, plus category and browse-node accuracy.
• Sponsored campaign managementSponsored products, brands and display with structure separating defence, harvest and discovery.
• Contribution modellingTrue per-unit contribution after commission, fulfilment, storage, returns and ad cost, per SKU, not per account.
• Share of voice strategyWhere dominating a keyword is worth paying for, and where it is vanity that funds the platform.
• Stock and buy-box disciplineAdvertising paused on lines that cannot be fulfilled, because paying for out-of-stock traffic is pure loss.
• Own-store balanceHow marketplace advertising interacts with your own storefront, and whether it is cannibalising higher-margin direct sales.