CRO
Research
Quantitative and qualitative evidence gathering that produces hypotheses worth testing.
- Funnel analysis
- Session replays
- Usability sessions
- Query & ticket mining
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Performance · CRO
Conversion optimisation is the cheapest growth available, because you have already paid for the visitor. It is also the most commonly done badly, button-colour tests on a page that gets no traffic, declared a winner after four days.
The tests that win come from evidence: session replays showing where people hesitate, search queries with no results, support tickets about the same confusion, checkout drop-off by step and device, and usability sessions where someone cannot complete a task you assumed was obvious.
We generate hypotheses from that research, prioritise by expected value and traffic feasibility, then test properly, or, where traffic cannot support a valid test, implement best-practice fixes and measure the before-and-after honestly rather than pretending it was an experiment.
And we count speed as CRO, because it is. A store that loads two seconds faster converts better across every page and every channel simultaneously.
CRO workstreams
Not all of it is testing. Some of it is simply fixing what research reveals.
CRO
Quantitative and qualitative evidence gathering that produces hypotheses worth testing.
CRO
Properly designed A/B tests with adequate power and honest reporting.
CRO
Core Web Vitals and perceived performance, a lift across every page at once.
CRO
Sorting, badging, bundling and recommendation logic that raises average order value.
How we run it
A continuous cycle with a documented test log, including the tests that failed.
Two weeks of analytics, replay, query, ticket and usability research producing a ranked hypothesis backlog with expected values attached.
By expected impact, implementation cost and whether your traffic can produce a valid result. Low-traffic pages get best-practice fixes rather than underpowered tests.
Adequate sample size, pre-agreed duration, no peeking-and-stopping, and segment analysis afterwards to understand who responded.
Winners implemented permanently; losers documented with the reasoning, because a failed test is information you paid for.
Continuous cycles, quarterly review of cumulative lift, and the research backlog refreshed as the store and traffic mix change.
Why Globosoft
Reasons that hold whichever part of the 360° engagement you start with, and every one of them is something you can check before you commit.
Verified on the Shopify Partner Directory, with more than 100 Shopify ecommerce projects delivered for India, the UAE and beyond. We also build on WooCommerce, Adobe Commerce, OpenCart, headless and fully custom stacks when Shopify is not the right answer.
Consulting, design, engineering, integration and performance marketing report into a single roadmap. No handover gaps between a consultant, a developer and a marketing agency.
The growth engagement is an agreed percentage of the incremental sales we create above a signed baseline, not a recurring retainer that arrives whether you grew or not.
Sixty-plus people in our own offices in Kochi and Dubai, not a subcontracted network. Sixteen years in the industry and more than 400 projects delivered, from first-time startups to international brands, in India, the Gulf, Africa, Europe, North America and Australia.
Globosoft works as a growth partner, not a monthly line item. We agree a baseline, build and market your ecommerce, and take an agreed share of the incremental sales that follow. If your revenue does not move, our fee does not either.
No open-ended monthly fee for the growth engagement. The commercial deal is tied to sales, not to calendar months.
An agreed percentage of the incremental revenue we generate, measured against a baseline we both sign off before work starts.
Everyone in the room is paid by the same number: the revenue and contribution margin your store produces.
Questions
The questions that come up most often in the first conversation.
Enough to reach statistical significance in a sensible timeframe, for most stores that means testing on high-traffic templates such as product and checkout rather than on low-traffic pages. Below that threshold we implement research-backed best practice and measure before-and-after honestly, describing it as directional rather than proven.
Benchmarks are close to useless because traffic mix, category, price point and market differ so much. A store with heavy brand traffic and a store buying cold prospecting traffic cannot be compared. Your own trend, segmented by device and channel, is the only meaningful reference.
Very much so, and it is frequently the largest single gain available. Speed improves conversion on every page and every channel simultaneously, and it also reduces the cost of paid traffic by improving landing experience. We treat Core Web Vitals as a conversion metric.
Yes, it is a natural fit. CRO increases revenue from traffic you already have, so the incremental revenue is measurable and the incentive alignment is unusually clean.
Next
Keep reading across the 360° engagement.
Service
Conversion-led storefront design, design systems and content architecture.
Explore →Performance
GA4, server-side tracking and one number everyone trusts.
See detail →Service
Local + global gateways, COD, BNPL, tokenisation and reconciliation.
Explore →Research-led hypotheses, valid tests, speed engineering and merchandising, reported as revenue per session.
Industry-wise ecommerce experts
Fitment lookup for parts. Live metal rates for jewellery. Slot delivery and substitutions for grocery. Prescriptions for pharmacy. Returns economics for fashion. Every sector we work in has people who have shipped it before.
Free ecommerce consultation
Tell us where you are and we will come back with a written view of the three things worth fixing or building first. No pitch deck, no obligation, and if the honest answer is that you should wait, we will say that instead.
Before you go
Tell us what you sell and which market you are in. We will come back with a straight answer, even if the answer is that you do not need us yet.
Message us on WhatsApp+91 7902 277 990 · India & UAE