Ecommerce support and growth ops. Someone watching the store on sale day.

Maintenance is not the same as growth ops

Traditional maintenance means someone fixes things when you report them. Growth operations means someone is watching the numbers that predict problems, payment success rate, order flow, page speed, stock accuracy, integration queues, and acting before you notice.

It also means a release cadence, so improvements ship steadily instead of accumulating into another big risky project, and a peak-readiness routine before every major sale event.

For clients on the growth-share model this is included rather than billed, because keeping the store healthy is directly how we get paid.

What growth ops covers

• Monitoring & alertingUptime, Core Web Vitals, payment success, order flow, integration queues and stock sync, alerting on trend, not just outage.
• Release managementRegular, small, reversible releases with staging verification and change logs instead of quarterly big-bang deployments.
• Incident responseDefined severity levels, response expectations, a named escalation path and a written post-incident note.
• Peak readinessLoad testing, stock and staffing checks, freeze windows and a rehearsed escalation plan before every major event.
• Continuous improvementA prioritised backlog of conversion, speed and merchandising work, worked steadily rather than in bursts.
• ReportingA monthly review of revenue, contribution, funnel, channel performance and the actions taken, with what did not work included.