Ecommerce strategy and planning the finance team would also sign.

Planning that starts from contribution

An ecommerce plan is really four decisions: what you sell, at what price, through which channels, and in what order. Get those right and execution is mostly diligence. Get them wrong and no amount of advertising skill rescues the year.

We build plans that lead with contribution margin per order rather than revenue targets, because revenue targets are trivially achievable with enough discount and enough ad spend, and frequently destroy the business that hits them.

The output is a working model, not a deck. You can change a price, a return rate or a CAC assumption and see what happens to the year.

What we plan

• Assortment & category planWhat to range, what to drop, where the margin actually sits, and which categories can carry acquisition cost versus which can only be sold to existing customers.
• Pricing architectureEntry, core and premium price bands, bundle logic, discount guardrails, and B2B tiers or contract pricing where relevant.
• Channel mixOwn store, marketplaces, retail and social commerce, each modelled on true landed cost including commission, ads, returns and cannibalisation.
• Demand calendarLaunches, seasonal peaks, Ramadan and festive periods, White Friday and regional sale events, mapped against stock and cash.
• Unit economics modelAOV, gross margin, fulfilment cost, return rate, COD failure, CAC and payback, one model everyone argues inside rather than around.
• Operating rhythmWho reviews what, how often, and which number triggers a decision. Plans die from lack of cadence more often than lack of insight.