AI
Discovery
Search and recommendations, the uses with the clearest revenue link.
- Semantic search
- Synonyms & misspellings
- Attribute intent
- Margin-aware recommendations
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Technology · AI in Commerce
Most ecommerce AI projects are demonstrations. The ones that pay back are unglamorous: better on-site search, product content at catalogue scale, support deflection and demand forecasting.
On-site search is the clearest win. Customers who use search convert at multiples of those who do not, and most store search is poor, no synonym handling, no tolerance for misspellings, no understanding of attribute intent. Improving it is measurable within weeks.
Product content generation is the second: descriptions, attributes and specification structure at catalogue scale, with human review on priority products. It improves conversion, SEO and feed quality simultaneously.
Support automation deflects repetitive contacts (order status, returns, delivery timing) provided escalation to a human is fast and obvious. And forecasting improves stock decisions, which in most stores is worth more than any front-end feature. We deploy these where the number moves, and skip the rest.
Capability
Where AI in Commerce work either succeeds or quietly accumulates cost.
AI
Search and recommendations, the uses with the clearest revenue link.
AI
Catalogue content and translation produced with review, not spun.
AI
Support deflection and forecasting, where the savings are real.
Engagement shape
Assessment first, including the possibility that this is not the right platform for you.
Identify where AI would change a number you already track, search conversion, content coverage, support contact volume, stockout rate.
Measure current performance properly, so improvement can be demonstrated rather than asserted.
One use case, instrumented, with guardrails and human review where output faces customers.
Compare against baseline including the cases where it performed worse. Roll back what does not earn its cost.
Add further uses only where the first has demonstrated value and the operational overhead is understood.
Why Globosoft
Reasons that hold whichever part of the 360° engagement you start with, and every one of them is something you can check before you commit.
Verified on the Shopify Partner Directory, with more than 100 Shopify ecommerce projects delivered for India, the UAE and beyond. We also build on WooCommerce, Adobe Commerce, OpenCart, headless and fully custom stacks when Shopify is not the right answer.
Consulting, design, engineering, integration and performance marketing report into a single roadmap. No handover gaps between a consultant, a developer and a marketing agency.
The growth engagement is an agreed percentage of the incremental sales we create above a signed baseline, not a recurring retainer that arrives whether you grew or not.
Sixty-plus people in our own offices in Kochi and Dubai, not a subcontracted network. Sixteen years in the industry and more than 400 projects delivered, from first-time startups to international brands, in India, the Gulf, Africa, Europe, North America and Australia.
Globosoft works as a growth partner, not a monthly line item. We agree a baseline, build and market your ecommerce, and take an agreed share of the incremental sales that follow. If your revenue does not move, our fee does not either.
No open-ended monthly fee for the growth engagement. The commercial deal is tied to sales, not to calendar months.
An agreed percentage of the incremental revenue we generate, measured against a baseline we both sign off before work starts.
Everyone in the room is paid by the same number: the revenue and contribution margin your store produces.
Questions
The questions that come up most often in the first conversation.
On-site search, in most stores. Search users convert at multiples of browsers, and most store search handles synonyms, misspellings and attribute intent poorly. Improving relevance produces a measurable conversion change within weeks, which is rare among AI projects.
It can draft them at catalogue scale, grounded in your actual product data, with human review on priority products and lighter review on the tail. What it should not do is generate unverified claims, particularly in regulated categories such as pharmacy, supplements and cosmetics, where content needs human sign-off.
Only if it deflects genuinely repetitive contacts, order status, returns, delivery timing, and escalates to a human immediately when it cannot help. A chatbot that traps frustrated customers costs more in lost orders and goodwill than it saves in support time.
We baseline the metric before deploying and compare afterwards, including honest reporting when it performed worse. Things that do not earn their cost get rolled back. That discipline is why we deploy fewer AI features than most agencies propose.
Related
Services and platforms most often paired with this one.
Performance
Research, hypotheses and tests that lift revenue per session.
See detail →Performance
Product content, UGC and ad creative built as a testing pipeline.
See detail →Service
Monitoring, releases, peak readiness and continuous improvement.
Explore →Start with an audit or a platform assessment. If your current setup is fine, we will tell you that instead of quoting a rebuild.
Industry-wise ecommerce experts
Fitment lookup for parts. Live metal rates for jewellery. Slot delivery and substitutions for grocery. Prescriptions for pharmacy. Returns economics for fashion. Every sector we work in has people who have shipped it before.
Free ecommerce consultation
Tell us where you are and we will come back with a written view of the three things worth fixing or building first. No pitch deck, no obligation, and if the honest answer is that you should wait, we will say that instead.
Before you go
Tell us what you sell and which market you are in. We will come back with a straight answer, even if the answer is that you do not need us yet.
Message us on WhatsApp+91 7902 277 990 · India & UAE