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Shipment

Shipment and fulfilment integration that keeps the promise you made at checkout.

Delivery is the only part of ecommerce the customer physically experiences. It is also where margin leaks quietly, through wrong zone rates, failed COD, avoidable returns and support time spent answering “where is my order”.

Multi-courierAggregated & rule-based
TrackingProactive, not reactive
NDRWorked, not ignored
ReturnsSelf-service
Book a free ecommerce audit Pay from growth, not retainers

Fulfilment is a margin lever

Most stores treat shipping as a plugin: install, enter flat rates, move on. Then serviceability gaps cause cancellations, the wrong courier handles a heavy pincode, undelivered orders sit unworked for days, and returns arrive with no reason data so nothing improves.

We build fulfilment as a system: multiple couriers with allocation rules, accurate zone and weight rating, label and manifest automation, proactive tracking communication, structured non-delivery handling and returns that generate usable reason data.

The measurable outcomes are delivery success rate, RTO percentage, dispatch SLA and support contacts per order.

What we integrate and build

  • Courier aggregationShiprocket, Delhivery, Bluedart, Ecom Express, DTDC, Aramex, Fetchr, iMile, Emirates Post and direct carrier APIs.
  • Rate & zone logicWeight, dimensional weight, zone, category and value-based rules, with free-shipping thresholds modelled against margin.
  • Allocation rulesCourier selection by pincode or emirate performance, COD capability, weight band, SLA and cost, not by habit.
  • Labels & manifestsAutomated label generation, pickup scheduling, manifest handling and multi-warehouse routing.
  • Tracking & communicationBranded tracking pages plus proactive SMS, WhatsApp and email updates that reduce support contacts.
  • NDR & returnsStructured non-delivery follow-up, reattempt workflows, self-service returns, reason capture and reverse pickup.

Fulfilment capability

The areas that protect margin

Each one measurable, each one usually leaking something today.

F

Rating & serviceability

Accurate shipping cost and honest delivery promises at checkout, including non-serviceable handling.

  • Zone & weight rating
  • Dimensional weight
  • Serviceability checks
  • Delivery date promise

F

Courier allocation

Rules that pick the right courier per order rather than defaulting to one.

  • Performance-based rules
  • COD capability
  • Weight & value bands
  • Cost vs SLA balance

F

Warehouse & routing

Multi-location stock with routing that reduces distance and split shipments.

  • Multi-warehouse logic
  • Split shipment rules
  • Store fulfilment
  • Priority routing

F

Tracking experience

Proactive communication that removes the most common support contact entirely.

  • Branded tracking
  • WhatsApp & SMS updates
  • Exception alerts
  • Delivery confirmation

F

NDR & RTO reduction

Undelivered orders worked systematically instead of drifting back to the warehouse.

  • NDR workflow
  • Customer contact attempts
  • Reattempt logic
  • RTO analysis

F

Returns & reverse

Self-service returns with reason data that feeds merchandising and product content.

  • Self-service portal
  • Reverse pickup
  • Reason taxonomy
  • Refund triggers

How we run it

How fulfilment work runs

Two to five weeks, depending on courier count and warehouse complexity.

Measure current state

Shipping cost per order by zone, delivery success by courier and area, dispatch SLA adherence, RTO rate, return reasons and support contacts per hundred orders.

Design the rules

Rating logic, allocation rules, free-shipping thresholds and promise dates modelled against contribution margin rather than set by convention.

Integrate couriers

API integration for rating, booking, labels, manifests, tracking webhooks and reverse pickup, with fallback where a carrier API is unreliable.

Build the workflows

NDR handling, reattempts, returns portal, exception alerting and warehouse-facing screens that staff will actually use during a peak.

Monitor and tune

Monthly courier scorecards, area-level performance review and rule adjustment. Courier performance drifts; allocation rules have to follow.

Cost/orderTracked by zone
Delivery %Scored by courier & area
RTOWorked down deliberately
ContactsPer 100 orders

Why Globosoft

Why choose Globosoft for
shipment & fulfilment?

Reasons that hold whichever part of the 360° engagement you start with, and every one of them is something you can check before you commit.

Premium Shopify Partner

Verified on the Shopify Partner Directory, with more than 100 Shopify ecommerce projects delivered for India, the UAE and beyond. We also build on WooCommerce, Adobe Commerce, OpenCart, headless and fully custom stacks when Shopify is not the right answer.

One team, consultation to growth

Consulting, design, engineering, integration and performance marketing report into a single roadmap. No handover gaps between a consultant, a developer and a marketing agency.

Paid from your growth

The growth engagement is an agreed percentage of the incremental sales we create above a signed baseline, not a recurring retainer that arrives whether you grew or not.

A 60+ in-house team, 16+ years

Sixty-plus people in our own offices in Kochi and Dubai, not a subcontracted network. Sixteen years in the industry and more than 400 projects delivered, from first-time startups to international brands, in India, the Gulf, Africa, Europe, North America and Australia.

The questions to ask any ecommerce company Book a free ecommerce consultation
The commercial model

We are not looking for a recurring retainer.
We want a percentage of the sales we create.

Globosoft works as a growth partner, not a monthly line item. We agree a baseline, build and market your ecommerce, and take an agreed share of the incremental sales that follow. If your revenue does not move, our fee does not either.

0 retainers

No open-ended monthly fee for the growth engagement. The commercial deal is tied to sales, not to calendar months.

% of sales

An agreed percentage of the incremental revenue we generate, measured against a baseline we both sign off before work starts.

1 shared goal

Everyone in the room is paid by the same number: the revenue and contribution margin your store produces.

Questions

Ecommerce questions from India & UAE

The questions that come up most often in the first conversation.

Should we use an aggregator or integrate couriers directly?

Aggregators such as Shiprocket give fast access to many couriers and are usually right below moderate volume. Direct carrier integrations give better rates, control and SLA leverage once volume is significant. Many of our clients run a hybrid: direct for their main lanes, aggregator for the tail.

How do you reduce RTO and failed COD deliveries?

Address quality at capture, risk scoring, order verification, courier allocation based on actual area performance, proactive customer contact before delivery attempts, and a structured NDR workflow instead of leaving undelivered orders to drift. Each lever is modest; together they move the number materially.

Can you integrate our warehouse system?

Yes, WMS, ERP and POS-based stock, with multi-location routing so orders are fulfilled from the location that minimises cost and delivery time. Where stock accuracy is the real problem we will say that first, because routing logic cannot fix inventory that is wrong.

What about cross-border shipping in the Gulf?

We handle multi-country GCC fulfilment including customs documentation requirements, duty and tax presentation at checkout, and courier selection per corridor. Egypt, KSA and UAE each behave differently and the rules reflect that rather than averaging across the region.

Next

Related pages

Keep reading across the 360° engagement.

Service

Payment Gateway Integration

Local + global gateways, COD, BNPL, tokenisation and reconciliation.

Explore →

Service

ERP & Systems Integration

Commerce wired into ERP, POS, WMS, CRM and accounting.

Explore →

Industry

Grocery & Supermarket

Slot delivery, substitutions, weights and dense baskets.

Sector page →
Your next move

Deliver on the promise
you sold.

Courier rules, tracking, NDR workflows and returns, measured on delivery success, RTO and support load.

Book a free ecommerce audit See the growth-share model India: +91 8086 677 990 UAE: +971 50 867 7990

Industry-wise ecommerce experts

Your category has its own hard parts.
We staff for them.

Fitment lookup for parts. Live metal rates for jewellery. Slot delivery and substitutions for grocery. Prescriptions for pharmacy. Returns economics for fashion. Every sector we work in has people who have shipped it before.

Fashion & Apparel Size, fit, returns and drop calendars. Jewellery & Watches High-value carts, live pricing, trust and certification. Beauty & Personal Care Shade discovery, sampling, replenishment and regulation. Grocery & Supermarket Slot delivery, substitutions, weights and dense baskets. Electronics & Appliances Specs, variants, warranty, finance and installation. Furniture & Home Bulky logistics, lead times, configurators and showrooms. Pharmacy & Wellness Prescriptions, compliance, subscriptions and cold chain. Food & Beverage Freshness windows, bundles, gifting and repeat orders. Automotive & Parts Fitment lookup, VIN search, cores and heavy shipping. B2B & Distribution Contract pricing, credit, reorder and rep-assisted selling. Sports & Fitness Equipment sizing, bundles, memberships and seasonality. Luxury & Lifestyle Clienteling, exclusivity, white-glove service and gifting.
All industry expertise Talk to a specialist in your sector
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