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Migration

Ecommerce migration and replatforming without losing the year.

Replatforming is the highest-risk project in ecommerce. Done carefully it removes a ceiling. Done carelessly it costs a year of organic traffic, a quarter of revenue and a lot of trust.

Redirect-mappedURL by URL
Data-verifiedAgainst source
ParallelRun before cutover
RollbackAlways planned
Book a free ecommerce audit Pay from growth, not retainers

Migrations fail in four places

Search visibility, because URLs changed without complete redirect mapping and metadata was regenerated rather than migrated. Data, because variants, historic orders or customer records did not map cleanly and nobody verified counts against source. Integrations, because the ERP and courier connections were rebuilt last and tested least. And operations, because the warehouse and support teams were told about the new admin two days before go-live.

We plan against those four specifically. Every migration starts with a URL inventory and a data mapping document, and no cutover happens without verified counts, a tested rollback and a trained operations team.

We also ask whether you should migrate at all. Sometimes the platform is not the constraint, and a replatform is an expensive way to avoid fixing merchandising.

Migration scope

  • URL inventory & redirectsEvery indexed URL catalogued from crawl, analytics and Search Console, mapped one-to-one, tested before and monitored after cutover.
  • Catalogue & content migrationProducts, variants, attributes, media, collections, CMS content and metadata migrated with structure intact, not flattened.
  • Customer & order historyAccounts, addresses, historic orders and loyalty balances migrated so support and returns still work on day one.
  • Integration rebuildERP, payment, courier and marketing connections rebuilt and tested in parallel, well before cutover week.
  • SEO protectionStructured data, canonical rules, sitemaps, internal linking and Core Web Vitals verified so rankings are defended actively.
  • Cutover & rollbackA rehearsed sequence with DNS timing, freeze windows, verification checklist and a documented rollback path.

Common migrations

The moves we run most

Each with its own known failure modes, which is precisely why experience matters here.

R

Magento → Shopify / Plus

Escaping maintenance cost and complexity, while preserving attribute richness and B2B rules.

  • Attribute mapping
  • Customer group handling
  • Extension replacement
  • URL structure change

R

WooCommerce → Shopify Plus

Moving when hosting, plugin conflicts or peak stability become the ceiling.

  • Plugin functionality audit
  • Content & blog migration
  • Subscription handover
  • Checkout redesign

R

Legacy custom → modern platform

Retiring an unmaintainable in-house build without losing its genuinely useful logic.

  • Business logic extraction
  • Data archaeology
  • Phased cutover
  • Knowledge capture

R

Monolith → headless

Decoupling the front end where speed or experience justifies the added complexity.

  • API contract design
  • Front-end rebuild
  • Caching strategy
  • Content integration

R

Single → multi-store

Expanding one storefront into several country or brand instances on shared foundations.

  • Shared catalogue
  • Country pricing & tax
  • Localisation
  • Consolidated reporting

R

Consolidation

Merging several inherited stores into one estate with common data and reporting.

  • Catalogue deduplication
  • Customer merge
  • Redirect consolidation
  • Reporting alignment

How we run it

The migration sequence

The cutover itself should be the least eventful part.

Decide honestly

Confirm the platform genuinely is the constraint. If merchandising, content or operations is the real problem, migrating changes the admin screen and nothing else.

Inventory everything

URLs, products, attributes, customers, orders, integrations, custom logic and manual workarounds. Undocumented behaviour discovered at cutover is what causes emergencies.

Build in parallel

New platform built and integrated while the old store keeps trading. No pressure to cut over before it is genuinely ready.

Migrate and verify

Data migrated in rehearsed runs with counts and spot checks against source. Redirects generated and tested against the full crawl inventory.

Rehearse the cutover

A full dry run including DNS timing, freeze windows, verification checklist and rollback. The team practises before it performs.

Cut over and watch

Go live, then monitor rankings, crawl errors, conversion, payment success and order flow daily for the first weeks, with fixes prioritised immediately.

100%Indexed URLs mapped
VerifiedData counts vs source
RehearsedCutover dry run
DailyPost-launch monitoring

Why Globosoft

Why choose Globosoft for
migration & replatforming?

Reasons that hold whichever part of the 360° engagement you start with, and every one of them is something you can check before you commit.

Premium Shopify Partner

Verified on the Shopify Partner Directory, with more than 100 Shopify ecommerce projects delivered for India, the UAE and beyond. We also build on WooCommerce, Adobe Commerce, OpenCart, headless and fully custom stacks when Shopify is not the right answer.

One team, consultation to growth

Consulting, design, engineering, integration and performance marketing report into a single roadmap. No handover gaps between a consultant, a developer and a marketing agency.

Paid from your growth

The growth engagement is an agreed percentage of the incremental sales we create above a signed baseline, not a recurring retainer that arrives whether you grew or not.

A 60+ in-house team, 16+ years

Sixty-plus people in our own offices in Kochi and Dubai, not a subcontracted network. Sixteen years in the industry and more than 400 projects delivered, from first-time startups to international brands, in India, the Gulf, Africa, Europe, North America and Australia.

The questions to ask any ecommerce company Book a free ecommerce consultation
The commercial model

We are not looking for a recurring retainer.
We want a percentage of the sales we create.

Globosoft works as a growth partner, not a monthly line item. We agree a baseline, build and market your ecommerce, and take an agreed share of the incremental sales that follow. If your revenue does not move, our fee does not either.

0 retainers

No open-ended monthly fee for the growth engagement. The commercial deal is tied to sales, not to calendar months.

% of sales

An agreed percentage of the incremental revenue we generate, measured against a baseline we both sign off before work starts.

1 shared goal

Everyone in the room is paid by the same number: the revenue and contribution margin your store produces.

Questions

Ecommerce questions from India & UAE

The questions that come up most often in the first conversation.

Will we lose SEO traffic when we replatform?

There is always some short-term volatility as search engines reprocess the site. What separates a two-week dip from a two-quarter loss is redirect completeness, metadata migration, internal link preservation and page speed. We treat organic traffic as a balance-sheet asset during migration and monitor it daily after cutover.

How long does a migration take?

Typically eight to sixteen weeks for a mid-size store, driven mainly by catalogue complexity, integration count and how much custom logic exists in the old platform. Multi-store estates and heavy B2B rules take longer. We would rather extend the parallel-running period than compress verification.

Can we migrate order history and customer accounts?

Yes, and you should. Support, returns, loyalty and repeat-purchase journeys all depend on it. Passwords generally cannot transfer, so we plan a reset flow that does not feel like a security incident to your customers.

What if the migration goes wrong on cutover day?

That is what the rehearsed rollback is for. DNS timing, freeze windows and a documented reversal path are agreed in advance, and we do not cut over without a tested way back. In practice, most cutover problems are integration or redirect issues found in the first hours, which is why monitoring is intensive from minute one.

Next

Related pages

Keep reading across the 360° engagement.

Service

Ecommerce Development

Store build, replatform, custom modules and performance engineering.

Explore →

Performance

Ecommerce SEO

Category, product and technical SEO that compounds into free demand.

See detail →

Technology

Shopify Plus

Multi-store, B2B, scripts and enterprise checkout.

Platform page →
Your next move

Replatform without
the horror stories.

Redirect mapping, verified data, parallel running and a rehearsed rollback. Boring by design.

Book a free ecommerce audit See the growth-share model India: +91 8086 677 990 UAE: +971 50 867 7990

Industry-wise ecommerce experts

Your category has its own hard parts.
We staff for them.

Fitment lookup for parts. Live metal rates for jewellery. Slot delivery and substitutions for grocery. Prescriptions for pharmacy. Returns economics for fashion. Every sector we work in has people who have shipped it before.

Fashion & Apparel Size, fit, returns and drop calendars. Jewellery & Watches High-value carts, live pricing, trust and certification. Beauty & Personal Care Shade discovery, sampling, replenishment and regulation. Grocery & Supermarket Slot delivery, substitutions, weights and dense baskets. Electronics & Appliances Specs, variants, warranty, finance and installation. Furniture & Home Bulky logistics, lead times, configurators and showrooms. Pharmacy & Wellness Prescriptions, compliance, subscriptions and cold chain. Food & Beverage Freshness windows, bundles, gifting and repeat orders. Automotive & Parts Fitment lookup, VIN search, cores and heavy shipping. B2B & Distribution Contract pricing, credit, reorder and rep-assisted selling. Sports & Fitness Equipment sizing, bundles, memberships and seasonality. Luxury & Lifestyle Clienteling, exclusivity, white-glove service and gifting.
All industry expertise Talk to a specialist in your sector
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