M
Prospecting
Finding new customers at a cost that ninety-day contribution can support.
- Broad + interest testing
- Creative-led scaling
- New-customer CAC
- Budget consolidation
Book a free ecommerce audit
IndiaUAE Premium Shopify Partner ↗ · 100+ Shopify builds No retainers, we earn a % of the sales we create
Become a partner
Book a free ecommerce audit
Performance · Meta & social
Meta's algorithm finds buyers if you give it enough distinct creative to test. Most accounts plateau because they run four ads and adjust audiences, which is optimising the wrong variable.
Audience targeting has been largely automated for years. What still differentiates accounts is the volume and variety of creative concepts entering the system, and how honestly the results are measured against what would have happened anyway.
We build a creative pipeline, concepts, hooks, formats, UGC, static, video, with a testing cadence that keeps fresh angles entering while winners scale. And we treat retargeting with suspicion, because much of it takes credit for purchases that were already coming.
For India and the Gulf that also means localised creative: language, cast, price framing, COD messaging and festive or Ramadan context are not cosmetic changes.
Account structure
Each measured separately, because blending them hides where the growth actually comes from.
M
Finding new customers at a cost that ninety-day contribution can support.
M
Feed-driven formats doing the merchandising work at scale.
M
Existing customers, treated as retention spend and tested for incrementality.
M
The engine behind everything else: concepts, UGC, statics and short video.
How we run it
Consolidate, then test creative relentlessly, then scale what earns.
Most accounts have too many campaigns and too little creative. We consolidate structure so learning accumulates rather than fragmenting across ad sets.
Establish concept themes, hooks and formats, and set the production cadence that will feed the account continuously.
New concepts weekly with clear naming and one variable per test, so results teach something rather than merely happening.
Increase budget on winners at a rate the algorithm tolerates, iterating winning concepts rather than duplicating the exact ad.
Holdout tests where volume allows, blended CAC tracking, and honest scrutiny of retargeting's real contribution.
Why Globosoft
Reasons that hold whichever part of the 360° engagement you start with, and every one of them is something you can check before you commit.
Verified on the Shopify Partner Directory, with more than 100 Shopify ecommerce projects delivered for India, the UAE and beyond. We also build on WooCommerce, Adobe Commerce, OpenCart, headless and fully custom stacks when Shopify is not the right answer.
Consulting, design, engineering, integration and performance marketing report into a single roadmap. No handover gaps between a consultant, a developer and a marketing agency.
The growth engagement is an agreed percentage of the incremental sales we create above a signed baseline, not a recurring retainer that arrives whether you grew or not.
Sixty-plus people in our own offices in Kochi and Dubai, not a subcontracted network. Sixteen years in the industry and more than 400 projects delivered, from first-time startups to international brands, in India, the Gulf, Africa, Europe, North America and Australia.
Globosoft works as a growth partner, not a monthly line item. We agree a baseline, build and market your ecommerce, and take an agreed share of the incremental sales that follow. If your revenue does not move, our fee does not either.
No open-ended monthly fee for the growth engagement. The commercial deal is tied to sales, not to calendar months.
An agreed percentage of the incremental revenue we generate, measured against a baseline we both sign off before work starts.
Everyone in the room is paid by the same number: the revenue and contribution margin your store produces.
Questions
The questions that come up most often in the first conversation.
More than feels comfortable. A meaningful number of genuinely distinct concepts per month, not colour variations of one idea, is what keeps performance from decaying. Accounts that plateau almost always have a creative supply problem rather than a targeting problem.
Some is, much is not. A large share of retargeting conversions would have happened anyway, and the platform happily claims them. We size retargeting deliberately and test it with holdouts where volume permits, then report the incremental figure rather than the flattering one.
Either. We can run the full pipeline including UGC sourcing and editing, work with your in-house team as the testing brain, or brief and direct your existing production partner. What matters is that the cadence is maintained and each test isolates one variable.
It depends heavily on category and audience age, and on which markets you sell into, regional availability differs. Where it works, creative needs to be made for the platform rather than repurposed from Meta. We test it as a channel rather than assuming either way.
Next
Keep reading across the 360° engagement.
Performance
Product content, UGC and ad creative built as a testing pipeline.
See detail →Performance
Creator and partner channels measured like paid media.
See detail →Performance
GA4, server-side tracking and one number everyone trusts.
See detail →A weekly testing cadence, consolidated structure and incrementality-aware measurement, with Arabic and English versions where you need them.
Industry-wise ecommerce experts
Fitment lookup for parts. Live metal rates for jewellery. Slot delivery and substitutions for grocery. Prescriptions for pharmacy. Returns economics for fashion. Every sector we work in has people who have shipped it before.
Free ecommerce consultation
Tell us where you are and we will come back with a written view of the three things worth fixing or building first. No pitch deck, no obligation, and if the honest answer is that you should wait, we will say that instead.
Before you go
Tell us what you sell and which market you are in. We will come back with a straight answer, even if the answer is that you do not need us yet.
Message us on WhatsApp+91 7902 277 990 · India & UAE