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Commerce model · B2B

B2B ecommerce development that respects how trade works.

Your buyers do not browse. They reorder, they negotiate, they buy on credit, and they need a purchase order number on the invoice. A consumer storefront with a login is not a B2B platform.

Per-customerPricing & terms
CreditLimits & approvals
ReorderIn under a minute
ERP-linkedLive stock & price
Book a free ecommerce audit Pay from growth, not retainers

What B2B buyers actually need

A distributor's customer logs in knowing exactly what they want. They need their price, not list price, their credit position, their usual quantities, their delivery schedule and a document trail their finance team accepts. Speed of reorder matters more than product photography.

Meanwhile your sales team needs to keep doing what it does well: negotiating, quoting, and handling exceptions. Good B2B commerce does not replace reps; it removes the routine ninety percent so reps can spend time where their judgement pays.

We build B2B on Adobe Commerce, Shopify Plus B2B, WooCommerce with B2B extensions or custom platforms, wired into the ERP that holds the real prices and stock.

Core B2B capability

  • Customer-specific pricingContract prices, tier pricing, volume breaks, promotional overrides and currency handling, sourced from the ERP so there is one truth.
  • Credit & payment termsCredit limits, ageing visibility, on-account ordering, partial payments and blocked-account handling that does not embarrass anyone.
  • Company accounts & rolesMultiple buyers per company, approval thresholds, department budgets, cost centres and purchase order capture.
  • Quote to orderRequest for quote, rep negotiation, versioned quotes, expiry, and one-click conversion to order with the agreed pricing preserved.
  • Fast reorderOrder history, saved lists, scheduled replenishment, CSV and scanner upload for buyers who order two hundred lines at a time.
  • Rep-assisted sellingOrder-on-behalf-of, territory visibility, customer-level dashboards and mobile order capture for field teams.

B2B modules

The modules that make
B2B usable

Built as required, most distributors need the first four before anything else.

B2B

Pricing engine

Per-customer, per-group and per-quantity pricing resolved live, with the ERP as the source of record.

  • Contract price lists
  • Volume breaks
  • Currency & tax handling
  • Price change audit

B2B

Credit & accounts

Credit limits, ageing, on-account purchase and controlled blocking with clear buyer messaging.

  • Credit limit checks
  • Statement & ageing view
  • Part payment
  • Block & release rules

B2B

Organisation model

Companies, sub-accounts, roles, approval chains and purchase order capture.

  • Multi-buyer accounts
  • Approval thresholds
  • Cost centres
  • PO number capture

B2B

Quote & negotiation

RFQ flows with versioning, rep input, expiry and conversion to order without re-entry.

  • RFQ workflow
  • Quote versions
  • Rep approval
  • Quote to order

B2B

Replenishment

Reorder tools built for buyers with long, repetitive order lines.

  • Saved lists
  • Bulk CSV upload
  • Scheduled orders
  • Barcode entry

B2B

Field & rep tools

Order-on-behalf, territory dashboards and mobile capture for teams selling in person.

  • Order on behalf
  • Territory reporting
  • Mobile order entry
  • Customer health view

How we run it

How B2B builds run

Longer discovery than D2C, because the rules live in people's heads before they live in a system.

Rules discovery

We interview sales, finance and warehouse to document how pricing, credit and exceptions genuinely work, including the undocumented ones everyone relies on.

Integration design

Define what the ERP owns, what commerce owns, what syncs and what is resolved live. Ambiguity here causes every future pricing dispute.

Pilot with real customers

Launch with a friendly subset of accounts. Real buyers find the edge cases no test script imagines, and they tell you plainly.

Rollout by segment

Migrate account groups in waves, with reps supporting their own customers through the change. Adoption is a sales activity, not an IT one.

Adoption & optimisation

Track portal versus manual order share by rep and by account, then remove whatever friction is keeping the stragglers on WhatsApp and email.

Per-customerPricing resolved live
Credit-awareLimits enforced at checkout
Wave rolloutBy account segment
AdoptionTracked per rep

Why Globosoft

Why choose Globosoft for
b2b ecommerce?

Reasons that hold whichever part of the 360° engagement you start with, and every one of them is something you can check before you commit.

Premium Shopify Partner

Verified on the Shopify Partner Directory, with more than 100 Shopify ecommerce projects delivered for India, the UAE and beyond. We also build on WooCommerce, Adobe Commerce, OpenCart, headless and fully custom stacks when Shopify is not the right answer.

One team, consultation to growth

Consulting, design, engineering, integration and performance marketing report into a single roadmap. No handover gaps between a consultant, a developer and a marketing agency.

Paid from your growth

The growth engagement is an agreed percentage of the incremental sales we create above a signed baseline, not a recurring retainer that arrives whether you grew or not.

A 60+ in-house team, 16+ years

Sixty-plus people in our own offices in Kochi and Dubai, not a subcontracted network. Sixteen years in the industry and more than 400 projects delivered, from first-time startups to international brands, in India, the Gulf, Africa, Europe, North America and Australia.

The questions to ask any ecommerce company Book a free ecommerce consultation
The commercial model

We are not looking for a recurring retainer.
We want a percentage of the sales we create.

Globosoft works as a growth partner, not a monthly line item. We agree a baseline, build and market your ecommerce, and take an agreed share of the incremental sales that follow. If your revenue does not move, our fee does not either.

0 retainers

No open-ended monthly fee for the growth engagement. The commercial deal is tied to sales, not to calendar months.

% of sales

An agreed percentage of the incremental revenue we generate, measured against a baseline we both sign off before work starts.

1 shared goal

Everyone in the room is paid by the same number: the revenue and contribution margin your store produces.

Questions

Ecommerce questions from India & UAE

The questions that come up most often in the first conversation.

Can we run B2B and D2C from the same catalogue?

Yes, and it is usually the right architecture, one product and stock source, with separate price resolution, storefront experience and tax treatment per audience. It avoids the classic failure of two systems disagreeing about what is in stock.

Our pricing is genuinely complicated. Is that a problem?

It is normal. Contract prices, customer-specific overrides, volume breaks, promotional exceptions and currency rounding rules are standard B2B work. What matters is agreeing where those rules live, almost always the ERP, so commerce resolves rather than duplicates them.

Will our sales reps resist this?

Some will, if it is positioned as a replacement for them. Framed as removing routine reordering so they can spend time on negotiation and new accounts, adoption is much better. We build order-on-behalf tools specifically so reps benefit from the portal rather than compete with it.

Which platform is best for B2B?

Adobe Commerce and Shopify Plus B2B both handle serious B2B requirements well; WooCommerce works for simpler tier pricing; custom makes sense where the trading model is genuinely unusual. The decision usually turns on how complex price resolution is and how much ERP logic must be honoured in real time.

Next

Related pages

Keep reading across the 360° engagement.

Service

ERP & Systems Integration

Commerce wired into ERP, POS, WMS, CRM and accounting.

Explore →

Industry

B2B & Distribution

Contract pricing, credit, reorder and rep-assisted selling.

Sector page →

Technology

Adobe Commerce / Magento

Deep catalogue, complex pricing, multi-site.

Platform page →
Your next move

Let your buyers
reorder in 60 seconds.

Their price, their credit, their usual quantities, their PO number. And your reps freed from typing orders.

Book a free ecommerce audit See the growth-share model India: +91 8086 677 990 UAE: +971 50 867 7990

Industry-wise ecommerce experts

Your category has its own hard parts.
We staff for them.

Fitment lookup for parts. Live metal rates for jewellery. Slot delivery and substitutions for grocery. Prescriptions for pharmacy. Returns economics for fashion. Every sector we work in has people who have shipped it before.

Fashion & Apparel Size, fit, returns and drop calendars. Jewellery & Watches High-value carts, live pricing, trust and certification. Beauty & Personal Care Shade discovery, sampling, replenishment and regulation. Grocery & Supermarket Slot delivery, substitutions, weights and dense baskets. Electronics & Appliances Specs, variants, warranty, finance and installation. Furniture & Home Bulky logistics, lead times, configurators and showrooms. Pharmacy & Wellness Prescriptions, compliance, subscriptions and cold chain. Food & Beverage Freshness windows, bundles, gifting and repeat orders. Automotive & Parts Fitment lookup, VIN search, cores and heavy shipping. B2B & Distribution Contract pricing, credit, reorder and rep-assisted selling. Sports & Fitness Equipment sizing, bundles, memberships and seasonality. Luxury & Lifestyle Clienteling, exclusivity, white-glove service and gifting.
All industry expertise Talk to a specialist in your sector
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