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Design & experience

Ecommerce UX and design judged by conversion, not by applause.

A storefront is not a brand film. It is a decision-making tool used mostly on a phone, often in a hurry, frequently by someone comparing you against two other tabs. We design for that person.

Mobile-firstWhere most revenue happens
Design systemNot one-off screens
EN + ARBilingual & RTL
TestedWith real users
Book a free ecommerce audit Pay from growth, not retainers

Where ecommerce design usually goes wrong

Homepages get all the attention and produce a minority of revenue. Category pages carry the traffic and get a template. Product pages carry the decision and get whatever the platform provides. Checkout gets audited only after conversion drops.

We design in the order that revenue actually flows: search and category first, product page second, cart and checkout third, homepage last. It makes for less exciting first presentations and considerably better results.

Everything ships as a design system, tokens, components, states, content rules, so your team can build new pages later without the store slowly falling apart.

What we design

  • Information architectureNavigation, taxonomy, facets and filters that match how your customers describe products, not how your ERP categorises them.
  • Category & listing pagesThe highest-traffic templates in most stores: sorting, filtering, badging, stock signalling and merchandising slots.
  • Product pagesVariant selection, imagery rules, specification structure, delivery promise, trust signals and cross-sell that earns its space.
  • Cart & checkoutThe shortest defensible path to payment, with COD, wallet, BNPL and address behaviour designed for the market you sell in.
  • Design systemTokens, components, states, spacing and content rules documented so future pages stay consistent.
  • Bilingual & RTLArabic and English as first-class layouts, mirrored components, correct numerals, and content workflows that keep both in sync.

Design capability

Design across the
whole journey

Prioritised in the order they affect revenue.

D

Discovery & search

On-site search, faceted navigation and category structure, the part of the store that decides whether a visitor ever sees the right product.

  • Taxonomy design
  • Facet strategy
  • Search results UX
  • Zero-result handling

D

Product experience

Product pages designed for the specific decision your category requires, fit, spec, authenticity, compatibility or freshness.

  • Variant UX
  • Imagery & media rules
  • Spec & content structure
  • Trust and proof placement

D

Checkout & payment

Fewest steps that still collect what fulfilment needs, with regional payment and address realities designed in.

  • Guest checkout
  • COD & wallet UX
  • Address & phone validation
  • Error and retry states

D

Design systems

Reusable tokens and components with documented states, so the store stays coherent as it grows.

  • Token architecture
  • Component library
  • State documentation
  • Content guidelines

D

Bilingual & accessibility

Arabic/English RTL layouts and WCAG-aware design, both are commercial issues, not compliance boxes.

  • RTL mirroring
  • Bilingual content model
  • Contrast & focus states
  • Keyboard journeys

D

Research & testing

Usability sessions, session replay analysis and A/B validation so design decisions are settled by evidence.

  • Usability testing
  • Session replay review
  • Heuristic audit
  • A/B validation

How we run it

How a design engagement runs

Four to six weeks for a full storefront system, less for targeted template work.

Evidence gathering

Analytics, session replays, search queries, support tickets and, where possible, five to eight usability sessions with real customers. Design begins from findings, not moodboards.

Architecture

Navigation, taxonomy and facet design, agreed before any visual work. This is where most conversion is won or lost.

Wireframes

Grey-box templates for the highest-value pages (category, product, cart, checkout) reviewed for logic before aesthetics enter the conversation.

Visual system

Type scale, colour, spacing, imagery rules and components, applied to key templates and documented as a reusable system.

Prototype & test

An interactive prototype tested with users on their own phones. Findings applied before handover, not filed for later.

Handover

Annotated files, component inventory, content rules and a walkthrough with the engineers who will build it, ours or yours.

Category firstDesign order by revenue
Real usersOn their own phones
One systemNot a pile of screens
EN / ARBoth designed properly

Why Globosoft

Why choose Globosoft for
design & experience?

Reasons that hold whichever part of the 360° engagement you start with, and every one of them is something you can check before you commit.

Premium Shopify Partner

Verified on the Shopify Partner Directory, with more than 100 Shopify ecommerce projects delivered for India, the UAE and beyond. We also build on WooCommerce, Adobe Commerce, OpenCart, headless and fully custom stacks when Shopify is not the right answer.

One team, consultation to growth

Consulting, design, engineering, integration and performance marketing report into a single roadmap. No handover gaps between a consultant, a developer and a marketing agency.

Paid from your growth

The growth engagement is an agreed percentage of the incremental sales we create above a signed baseline, not a recurring retainer that arrives whether you grew or not.

A 60+ in-house team, 16+ years

Sixty-plus people in our own offices in Kochi and Dubai, not a subcontracted network. Sixteen years in the industry and more than 400 projects delivered, from first-time startups to international brands, in India, the Gulf, Africa, Europe, North America and Australia.

The questions to ask any ecommerce company Book a free ecommerce consultation
The commercial model

We are not looking for a recurring retainer.
We want a percentage of the sales we create.

Globosoft works as a growth partner, not a monthly line item. We agree a baseline, build and market your ecommerce, and take an agreed share of the incremental sales that follow. If your revenue does not move, our fee does not either.

0 retainers

No open-ended monthly fee for the growth engagement. The commercial deal is tied to sales, not to calendar months.

% of sales

An agreed percentage of the incremental revenue we generate, measured against a baseline we both sign off before work starts.

1 shared goal

Everyone in the room is paid by the same number: the revenue and contribution margin your store produces.

Questions

Ecommerce questions from India & UAE

The questions that come up most often in the first conversation.

Can you redesign only checkout, or only product pages?

Yes. Targeted template work is often the highest-return design engagement available, a checkout with a measurable abandonment problem is a far better first project than a full rebrand. We will tell you which template is costing you most.

Do you design for Arabic properly, or just mirror the English?

Properly. RTL is not a CSS flag, navigation, imagery, numerals, form flow and typography all need deliberate decisions, and the content workflow has to keep both languages in sync as the catalogue changes. Several of our Gulf and Egypt storefronts run bilingual by default.

Will the design work on our existing platform?

We design against the constraints of your actual platform and theme architecture, and say clearly when a pattern would require custom development. Design that ignores platform reality just becomes an argument during build.

Do you do brand identity too?

We do storefront and commerce design systems, and can extend an existing brand into commerce. Full brand identity creation from scratch is not our core practice, and we will say so rather than stretch.

Next

Related pages

Keep reading across the 360° engagement.

Service

Ecommerce Development

Store build, replatform, custom modules and performance engineering.

Explore →

Performance

Conversion Rate Optimisation

Research, hypotheses and tests that lift revenue per session.

See detail →

Technology

Headless Commerce

Composable front ends on any commerce API.

Platform page →
Your next move

Design the pages
that carry the money.

Category, product and checkout first. A documented system your team can extend. Tested with the people who actually buy.

Book a free ecommerce audit See the growth-share model India: +91 8086 677 990 UAE: +971 50 867 7990

Industry-wise ecommerce experts

Your category has its own hard parts.
We staff for them.

Fitment lookup for parts. Live metal rates for jewellery. Slot delivery and substitutions for grocery. Prescriptions for pharmacy. Returns economics for fashion. Every sector we work in has people who have shipped it before.

Fashion & Apparel Size, fit, returns and drop calendars. Jewellery & Watches High-value carts, live pricing, trust and certification. Beauty & Personal Care Shade discovery, sampling, replenishment and regulation. Grocery & Supermarket Slot delivery, substitutions, weights and dense baskets. Electronics & Appliances Specs, variants, warranty, finance and installation. Furniture & Home Bulky logistics, lead times, configurators and showrooms. Pharmacy & Wellness Prescriptions, compliance, subscriptions and cold chain. Food & Beverage Freshness windows, bundles, gifting and repeat orders. Automotive & Parts Fitment lookup, VIN search, cores and heavy shipping. B2B & Distribution Contract pricing, credit, reorder and rep-assisted selling. Sports & Fitness Equipment sizing, bundles, memberships and seasonality. Luxury & Lifestyle Clienteling, exclusivity, white-glove service and gifting.
All industry expertise Talk to a specialist in your sector
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