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Supply layer
Seller acquisition, onboarding, catalogue tooling and performance management.
- Seller console
- Bulk catalogue tools
- Scorecards & SLAs
- Category managers' tooling
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Commerce model · Marketplace
A marketplace is a business model with software attached. The engineering is significant; the harder work is liquidity, governance and trust, and those are decided by design choices made in month one.
A marketplace works when a buyer reliably finds what they came for and a seller reliably makes sales. That is liquidity, and it is achieved by depth in a narrow category long before breadth across many.
Everything we build serves that: catalogue structures that make search precise, seller tooling that keeps supply healthy, trust mechanisms that make strangers transactable, and settlement that sellers can reconcile without emailing you.
We are equally direct about when not to build one. Marketplaces need sustained capital and operational patience; a brand that simply wants to sell more should build D2C instead and keep the margin.
Platform layers
Built in this order, because each depends on the one before it.
L
Seller acquisition, onboarding, catalogue tooling and performance management.
L
Search, taxonomy, relevance and merchandising, where marketplace conversion is actually won.
L
The mechanisms that let strangers transact: verification, reviews, protection and dispute resolution.
L
Commission, settlement, holdbacks, tax and statements sellers can reconcile.
How we run it
Every phase has a go or no-go decision. Marketplaces should be allowed to fail cheaply.
Category selection, take-rate modelling, cost to serve, capital requirement and a candid comparison against simply building D2C.
Narrow, deep, manually operated where necessary. The goal is proving buyers convert and sellers restock, not shipping every feature.
Moderation, disputes, scorecards and internal consoles, built once volume makes manual operation the constraint.
Automated settlement, holdbacks, adjustments and reconciliation-grade statements as seller count grows.
One adjacent category at a time, each treated as its own liquidity problem with its own supply target before demand spend.
Why Globosoft
Reasons that hold whichever part of the 360° engagement you start with, and every one of them is something you can check before you commit.
Verified on the Shopify Partner Directory, with more than 100 Shopify ecommerce projects delivered for India, the UAE and beyond. We also build on WooCommerce, Adobe Commerce, OpenCart, headless and fully custom stacks when Shopify is not the right answer.
Consulting, design, engineering, integration and performance marketing report into a single roadmap. No handover gaps between a consultant, a developer and a marketing agency.
The growth engagement is an agreed percentage of the incremental sales we create above a signed baseline, not a recurring retainer that arrives whether you grew or not.
Sixty-plus people in our own offices in Kochi and Dubai, not a subcontracted network. Sixteen years in the industry and more than 400 projects delivered, from first-time startups to international brands, in India, the Gulf, Africa, Europe, North America and Australia.
Globosoft works as a growth partner, not a monthly line item. We agree a baseline, build and market your ecommerce, and take an agreed share of the incremental sales that follow. If your revenue does not move, our fee does not either.
No open-ended monthly fee for the growth engagement. The commercial deal is tied to sales, not to calendar months.
An agreed percentage of the incremental revenue we generate, measured against a baseline we both sign off before work starts.
Everyone in the room is paid by the same number: the revenue and contribution margin your store produces.
Questions
The questions that come up most often in the first conversation.
Spending on demand before supply is deep enough to satisfy it. Buyers arrive, search, find three mediocre listings and never return, and the acquisition budget has bought a bad first impression at scale. Depth in one category first is unglamorous and it is what works.
A credible single-category MVP is typically three to five months, depending on how much of the seller and settlement tooling can be deferred to manual operation. Full platform maturity (automated settlement, governance tooling, multi-category) is a multi-year programme, which is why we phase it with decision gates.
For validation, sometimes yes, using multivendor extensions. The limits appear around commission logic, settlement, catalogue governance and search relevance. Validating cheaply then rebuilding deliberately is usually smarter than starting with a two-year custom build on an unproven model.
We build the tooling, the onboarding flow and the governance framework, and we advise on the recruitment approach and targets. Actual seller recruitment is a commercial function that works best owned inside the business, it is a sales job, and it should not be outsourced at the start.
Next
Keep reading across the 360° engagement.
Service
Seller onboarding, commissions, payouts and vendor operations.
Explore →Technology
Marketplace stacks with seller and payout engines.
Platform page →Performance
Amazon, Noon and Flipkart ads run against contribution margin.
See detail →Phased delivery with real decision gates, including the gate where we tell you a marketplace is the wrong answer.
Industry-wise ecommerce experts
Fitment lookup for parts. Live metal rates for jewellery. Slot delivery and substitutions for grocery. Prescriptions for pharmacy. Returns economics for fashion. Every sector we work in has people who have shipped it before.
Free ecommerce consultation
Tell us where you are and we will come back with a written view of the three things worth fixing or building first. No pitch deck, no obligation, and if the honest answer is that you should wait, we will say that instead.
Before you go
Tell us what you sell and which market you are in. We will come back with a straight answer, even if the answer is that you do not need us yet.
Message us on WhatsApp+91 7902 277 990 · India & UAE