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Commerce model · D2C

D2C ecommerce development. Own the customer, not just the listing.

Marketplaces rent you demand and keep the relationship. D2C is how a brand builds an asset, first-party data, repeat purchase, pricing control and a margin that is not set by someone else's commission table.

0%Marketplace commission
First-partyData you keep
Repeat rateThe metric that matters
SubscriptionsWhere the category allows
Book a free ecommerce audit Pay from growth, not retainers

D2C is a retention business
pretending to be acquisition

Most failing D2C brands are not bad at advertising. They are acquiring customers who never come back, at a cost that only works if those customers do. The unit economics need a second and third order, and the store was built for a first.

So we build D2C around repeat purchase from day one: bundle and subscription logic, post-purchase journeys, loyalty that means something, and the data plumbing that lets you see cohort behaviour rather than last month's revenue.

That also changes the acquisition conversation. When you know ninety-day contribution per cohort, you can decide how much a customer is worth instead of arguing about ROAS.

What a serious D2C build includes

  • Bundle & subscription logicKits, curated sets, replenishment intervals, pause and swap, designed around real consumption cycles, not a discount gimmick.
  • Loyalty & referralEarning and redemption that is worth the effort to join, tied to margin rather than to arbitrary points inflation.
  • First-party data foundationConsented data capture, identity resolution, cohort reporting and clean event tracking that survives browser and platform changes.
  • Post-purchase experienceOrder tracking, delivery communication, review capture, replenishment prompts and returns handled without a support ticket.
  • Merchandising for discoveryCollections, quizzes, guided selling and content that helps a first-time visitor choose confidently.
  • Retention channelsEmail, SMS and WhatsApp journeys built into the store's data model, not bolted on by an unconnected tool.

D2C capability

Six D2C building blocks

The parts that decide whether acquisition spend ever pays back.

D2C

Storefront & discovery

Guided selling, quizzes, collections and content that help a stranger choose in under two minutes.

  • Guided selling
  • Collection architecture
  • Editorial content
  • Social proof

D2C

Subscription & replenish

Recurring order logic with pause, skip, swap and dunning handled properly.

  • Interval design
  • Pause & swap
  • Failed payment recovery
  • Subscriber pricing

D2C

Loyalty & referral

Programmes designed against margin, with rewards customers actually want.

  • Earn & redeem design
  • Tiering
  • Referral mechanics
  • Margin modelling

D2C

Data & cohorts

Clean first-party data, identity resolution and cohort reporting you can set budgets from.

  • Consented capture
  • Server-side events
  • Cohort dashboards
  • LTV modelling

D2C

Retention journeys

Lifecycle automation across email, SMS and WhatsApp tied to real product behaviour.

  • Welcome & onboarding
  • Replenishment timing
  • Winback
  • VIP treatment

D2C

Post-purchase

The stretch between payment and repeat order, where most brands lose the second sale.

  • Tracking & comms
  • Review capture
  • Returns self-service
  • Cross-sell timing

How we run it

How we build D2C growth

Retention first, then acquisition. The reverse order is how brands buy their way to insolvency.

Baseline the cohorts

Establish current repeat rate, time to second order and ninety-day contribution by cohort. Most brands have never seen this and it reframes the whole plan.

Fix the second order

Design bundles, subscriptions, replenishment timing and post-purchase communication to move the second-order rate before spending more on the first.

Instrument properly

Server-side tracking, consented first-party capture and cohort dashboards, so decisions come from data that survives platform changes.

Set the CAC ceiling

With cohort contribution known, agree what a customer is worth, then hand performance marketing a target it can be held to.

Scale acquisition

Now spend, with creative testing, channel expansion and marketplace or retail as deliberate additions rather than accidental dependencies.

90-dayContribution window we plan on
2nd orderThe metric we attack first
CohortsNot monthly revenue
% of salesHow the growth work is paid

Why Globosoft

Why choose Globosoft for
d2c ecommerce?

Reasons that hold whichever part of the 360° engagement you start with, and every one of them is something you can check before you commit.

Premium Shopify Partner

Verified on the Shopify Partner Directory, with more than 100 Shopify ecommerce projects delivered for India, the UAE and beyond. We also build on WooCommerce, Adobe Commerce, OpenCart, headless and fully custom stacks when Shopify is not the right answer.

One team, consultation to growth

Consulting, design, engineering, integration and performance marketing report into a single roadmap. No handover gaps between a consultant, a developer and a marketing agency.

Paid from your growth

The growth engagement is an agreed percentage of the incremental sales we create above a signed baseline, not a recurring retainer that arrives whether you grew or not.

A 60+ in-house team, 16+ years

Sixty-plus people in our own offices in Kochi and Dubai, not a subcontracted network. Sixteen years in the industry and more than 400 projects delivered, from first-time startups to international brands, in India, the Gulf, Africa, Europe, North America and Australia.

The questions to ask any ecommerce company Book a free ecommerce consultation
The commercial model

We are not looking for a recurring retainer.
We want a percentage of the sales we create.

Globosoft works as a growth partner, not a monthly line item. We agree a baseline, build and market your ecommerce, and take an agreed share of the incremental sales that follow. If your revenue does not move, our fee does not either.

0 retainers

No open-ended monthly fee for the growth engagement. The commercial deal is tied to sales, not to calendar months.

% of sales

An agreed percentage of the incremental revenue we generate, measured against a baseline we both sign off before work starts.

1 shared goal

Everyone in the room is paid by the same number: the revenue and contribution margin your store produces.

Questions

Ecommerce questions from India & UAE

The questions that come up most often in the first conversation.

We sell well on marketplaces. Why bother with D2C?

Because marketplace revenue is rented. You do not own the customer, you cannot control price presentation, commission compresses margin, and the platform can change the rules or launch a competing private label. D2C is slower to build and it is an asset you keep. Most healthy brands run both deliberately.

Do subscriptions work in our category?

They work where consumption is genuinely repeat and predictable, consumables, beauty, supplements, coffee, pet, some grocery. They fail when forced onto considered purchases. We model whether the interval is real before building it.

How long before D2C pays back?

It depends on your gross margin and repeat rate. With healthy margin and a working second-order journey, payback inside ninety days is a reasonable target. With thin margin and no repeat behaviour, D2C acquisition may never pay back and that is worth knowing before the spend, which is what the cohort model is for.

Can the D2C growth work run on growth-share?

Yes, D2C growth is exactly the kind of continuous revenue work the percentage-of-sales model is designed for. The storefront build is quoted as a project; the growth engagement is paid from incremental sales.

Next

Related pages

Keep reading across the 360° engagement.

Performance

Email, SMS & WhatsApp

Lifecycle automation that raises repeat rate and LTV.

See detail →

Performance

Marketplace vs Own Store

Channel mix strategy: where to sell, and what it really costs.

See detail →

Service

Mobile Commerce & Apps

iOS, Android and PWA commerce with push, wallet and loyalty.

Explore →
Your next move

Build the asset,
not the listing.

Repeat purchase, first-party data and pricing control, with acquisition spend set from cohort contribution rather than optimism.

Book a free ecommerce audit See the growth-share model India: +91 8086 677 990 UAE: +971 50 867 7990

Industry-wise ecommerce experts

Your category has its own hard parts.
We staff for them.

Fitment lookup for parts. Live metal rates for jewellery. Slot delivery and substitutions for grocery. Prescriptions for pharmacy. Returns economics for fashion. Every sector we work in has people who have shipped it before.

Fashion & Apparel Size, fit, returns and drop calendars. Jewellery & Watches High-value carts, live pricing, trust and certification. Beauty & Personal Care Shade discovery, sampling, replenishment and regulation. Grocery & Supermarket Slot delivery, substitutions, weights and dense baskets. Electronics & Appliances Specs, variants, warranty, finance and installation. Furniture & Home Bulky logistics, lead times, configurators and showrooms. Pharmacy & Wellness Prescriptions, compliance, subscriptions and cold chain. Food & Beverage Freshness windows, bundles, gifting and repeat orders. Automotive & Parts Fitment lookup, VIN search, cores and heavy shipping. B2B & Distribution Contract pricing, credit, reorder and rep-assisted selling. Sports & Fitness Equipment sizing, bundles, memberships and seasonality. Luxury & Lifestyle Clienteling, exclusivity, white-glove service and gifting.
All industry expertise Talk to a specialist in your sector
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