D2C
Storefront & discovery
Guided selling, quizzes, collections and content that help a stranger choose in under two minutes.
- Guided selling
- Collection architecture
- Editorial content
- Social proof
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Commerce model · D2C
Marketplaces rent you demand and keep the relationship. D2C is how a brand builds an asset, first-party data, repeat purchase, pricing control and a margin that is not set by someone else's commission table.
Most failing D2C brands are not bad at advertising. They are acquiring customers who never come back, at a cost that only works if those customers do. The unit economics need a second and third order, and the store was built for a first.
So we build D2C around repeat purchase from day one: bundle and subscription logic, post-purchase journeys, loyalty that means something, and the data plumbing that lets you see cohort behaviour rather than last month's revenue.
That also changes the acquisition conversation. When you know ninety-day contribution per cohort, you can decide how much a customer is worth instead of arguing about ROAS.
D2C capability
The parts that decide whether acquisition spend ever pays back.
D2C
Guided selling, quizzes, collections and content that help a stranger choose in under two minutes.
D2C
Recurring order logic with pause, skip, swap and dunning handled properly.
D2C
Programmes designed against margin, with rewards customers actually want.
D2C
Clean first-party data, identity resolution and cohort reporting you can set budgets from.
D2C
Lifecycle automation across email, SMS and WhatsApp tied to real product behaviour.
D2C
The stretch between payment and repeat order, where most brands lose the second sale.
How we run it
Retention first, then acquisition. The reverse order is how brands buy their way to insolvency.
Establish current repeat rate, time to second order and ninety-day contribution by cohort. Most brands have never seen this and it reframes the whole plan.
Design bundles, subscriptions, replenishment timing and post-purchase communication to move the second-order rate before spending more on the first.
Server-side tracking, consented first-party capture and cohort dashboards, so decisions come from data that survives platform changes.
With cohort contribution known, agree what a customer is worth, then hand performance marketing a target it can be held to.
Now spend, with creative testing, channel expansion and marketplace or retail as deliberate additions rather than accidental dependencies.
Why Globosoft
Reasons that hold whichever part of the 360° engagement you start with, and every one of them is something you can check before you commit.
Verified on the Shopify Partner Directory, with more than 100 Shopify ecommerce projects delivered for India, the UAE and beyond. We also build on WooCommerce, Adobe Commerce, OpenCart, headless and fully custom stacks when Shopify is not the right answer.
Consulting, design, engineering, integration and performance marketing report into a single roadmap. No handover gaps between a consultant, a developer and a marketing agency.
The growth engagement is an agreed percentage of the incremental sales we create above a signed baseline, not a recurring retainer that arrives whether you grew or not.
Sixty-plus people in our own offices in Kochi and Dubai, not a subcontracted network. Sixteen years in the industry and more than 400 projects delivered, from first-time startups to international brands, in India, the Gulf, Africa, Europe, North America and Australia.
Globosoft works as a growth partner, not a monthly line item. We agree a baseline, build and market your ecommerce, and take an agreed share of the incremental sales that follow. If your revenue does not move, our fee does not either.
No open-ended monthly fee for the growth engagement. The commercial deal is tied to sales, not to calendar months.
An agreed percentage of the incremental revenue we generate, measured against a baseline we both sign off before work starts.
Everyone in the room is paid by the same number: the revenue and contribution margin your store produces.
Questions
The questions that come up most often in the first conversation.
Because marketplace revenue is rented. You do not own the customer, you cannot control price presentation, commission compresses margin, and the platform can change the rules or launch a competing private label. D2C is slower to build and it is an asset you keep. Most healthy brands run both deliberately.
They work where consumption is genuinely repeat and predictable, consumables, beauty, supplements, coffee, pet, some grocery. They fail when forced onto considered purchases. We model whether the interval is real before building it.
It depends on your gross margin and repeat rate. With healthy margin and a working second-order journey, payback inside ninety days is a reasonable target. With thin margin and no repeat behaviour, D2C acquisition may never pay back and that is worth knowing before the spend, which is what the cohort model is for.
Yes, D2C growth is exactly the kind of continuous revenue work the percentage-of-sales model is designed for. The storefront build is quoted as a project; the growth engagement is paid from incremental sales.
Next
Keep reading across the 360° engagement.
Performance
Lifecycle automation that raises repeat rate and LTV.
See detail →Performance
Channel mix strategy: where to sell, and what it really costs.
See detail →Service
iOS, Android and PWA commerce with push, wallet and loyalty.
Explore →Repeat purchase, first-party data and pricing control, with acquisition spend set from cohort contribution rather than optimism.
Industry-wise ecommerce experts
Fitment lookup for parts. Live metal rates for jewellery. Slot delivery and substitutions for grocery. Prescriptions for pharmacy. Returns economics for fashion. Every sector we work in has people who have shipped it before.
Free ecommerce consultation
Tell us where you are and we will come back with a written view of the three things worth fixing or building first. No pitch deck, no obligation, and if the honest answer is that you should wait, we will say that instead.
Before you go
Tell us what you sell and which market you are in. We will come back with a straight answer, even if the answer is that you do not need us yet.
Message us on WhatsApp+91 7902 277 990 · India & UAE