Ecommerce Performance Marketing | India & UAE

Most ecommerce marketing reports
a number nobody can bank

Platform ROAS counts gross revenue, includes brand search you already owned, ignores returns and treats a failed cash-on-delivery order as a sale. It is entirely possible for every channel dashboard to be green while the business loses money on each order.

We work from one number instead: contribution after returns, failed COD, fulfilment, payment fees and media. It is a less flattering figure and it is the only one worth making decisions from. Getting there usually means fixing measurement before touching a campaign.

How the channels fit together

Analytics firstUntil revenue is measured net and attribution is settled, every channel decision is a guess with a chart attached.
Retention before scaleIf the second order does not happen, acquisition can only lose money faster. Repeat rate sets your CAC ceiling.
SEO as the baseCompounding demand that gets cheaper over time, and the reason paid media does not have to carry everything.
Paid to accelerateGoogle, Meta and marketplace ads scale what already converts, they cannot rescue a store that does not.
CRO throughoutImproving conversion raises the return on every channel simultaneously, which is why it is never a separate project.

Digital marketing for ecommerce is a
different job to digital marketing

Most digital marketing is built to generate leads. Someone fills in a form, a salesperson follows up, and success is measured in enquiries. Ecommerce has no salesperson. The advertising, the product page, the delivery promise, the payment step and the follow-up email are the entire sales process, and every one of them either completes the transaction or loses it.

That changes what the marketing team is actually responsible for. A lead-gen agency can hand over a form fill and call the job done. In ecommerce the same team has to care whether the product page answered the question, whether the cheapest courier lost the parcel, whether the cash-on-delivery order was ever collected, and whether the customer came back in ninety days. If you are not accountable for those, you are not doing ecommerce marketing.

The five jobs, in the order they matter

1. Measure it properlyBefore spending anything: server-side tracking, conversion values net of returns and failed COD, agreed metric definitions, and one dashboard finance accepts. A year of decisions made on inflated platform numbers is the most expensive mistake in this discipline.
2. Capture the demand that already existsPeople searching for your product, your category or your brand. Ecommerce SEO on category pages, Google Shopping and search, and marketplace listings. This is the cheapest revenue available and most stores leave it on the floor.
3. Create demand that does not exist yetCreative-led social on Meta, TikTok and Snap, plus creators and content. Harder to measure, necessary for growth beyond your existing category demand, and entirely dependent on a steady supply of new creative rather than clever targeting.
4. Convert what arrivesSite speed, product content, search and filters, checkout and payment success. Improving conversion raises the return on every channel at once, which is why it is never a separate project run later.
5. Earn the second orderEmail, SMS and WhatsApp lifecycle work built on real consumption intervals. Acquisition rarely pays back on the first purchase. Retention is what turns a break-even channel into a profitable one.

What we refuse to report

Impressions, reach, engagement rate, and platform-attributed ROAS on its own. Each of those can improve while the business loses money. We report net revenue after returns and failed deliveries, contribution after fulfilment, payment fees and media, blended customer acquisition cost, and repeat rate by cohort. It is a less flattering report and it is the only one you can make decisions from.

Channel	The job it does	What we hold it to
Ecommerce SEO	Compounding demand capture on category and product pages.	Organic revenue by page group
Google Ads & Shopping	High-intent capture, driven by feed quality more than bidding.	Contribution, brand split out
Meta & social	Demand creation, powered by creative volume not targeting.	Blended CAC, holdout tested
Marketplace ads	Visibility where the buyer already shops.	Per-SKU contribution after fees
Email, SMS, WhatsApp	The second and third order, timed to real consumption.	Repeat rate, 90-day contribution
CRO	More revenue from traffic already paid for.	Revenue per session
Analytics	The number everyone agrees on.	Reconciles to finance

Performance work

Different stores,
different problems.

Digital marketing is not one playbook. A premium luggage brand in Saudi Arabia, a fresh grocery operation and an Australian 4x4 parts manufacturer need almost nothing in common. These are the marketing problems each one actually presented.

Egypt · KSA · Bahrain American Tourister

Seasonal, high-consideration travel demand

Luggage sells against travel seasons and regional sale events, not evenly across the year. The marketing job is capturing the spike without paying brand-search prices for customers who were coming anyway, and keeping cash-on-delivery orders from eating the margin the campaign generated.

Brand and non-brand separated in reporting
Shopping feed built on cabin size, capacity and warranty
Arabic and English creative, not translated
Contribution measured net of COD failure

Read the full case study

Egypt · KSA Samsonite

Premium positioning that discounting would damage

A premium brand cannot buy growth with promotion without eroding the price it depends on. So the demand has to come from search intent, product detail and warranty confidence rather than from offers, and the measurement has to prove that without a discount to point at.

Intent-led search over promotional creative
Product detail as the conversion mechanism
Mada and COD checkout performance monitored
Growth measured against a signed baseline

Read the full case study

India & UAE ChooseMyFresh

Frequency and basket, not first orders

Fresh grocery lives or dies on how often a customer reorders and how much is in the basket. Acquisition is almost never profitable on order one, so the entire marketing model is built around the second, fifth and twentieth order instead.

Order frequency as the headline metric
Replenishment timing from real reorder gaps
Slot and delivery-area targeting
Retention over acquisition spend

Read the full case study

Australia Outback Exhausts

Demand defined by the vehicle, not the product

Nobody searches for an exhaust. They search for an exhaust that fits a specific make, model and engine. Marketing a deep fitment catalogue means the feed and the landing page have to answer the compatibility question before the ad is even clicked.

Feed structured around vehicle fitment
Landing pages matched to the vehicle searched
Freight cost modelled into contribution
Wrong-fit returns tracked as a marketing metric

Read the full case study

These describe the marketing problem and the approach taken. Performance figures are only published where a client has confirmed and cleared them, which is why you will not find invented percentages on this page.

All case studies Book a free growth audit

The disciplines

Ninety-day cycles with a monthly review that includes what failed.

Fix measurement

Server-side tracking, net-revenue conversion values, agreed metric definitions and one dashboard all functions accept. Usually two to three weeks, and it changes priorities immediately.

Set the CAC ceiling

Cohort contribution over ninety days tells us what a customer is worth, and therefore what acquisition can afford to pay. Without this, every ROAS target is arbitrary.

Fix retention and conversion

Second-order rate and revenue per session lifted before scaling spend, because acquisition on a leaky store just loses money faster.

Scale the channels that pay

Search, social, marketplace and SEO expanded against contribution targets, with creative and content pipelines feeding them continuously.

Report honestly, monthly

Revenue, contribution, channel performance, tests run, what worked and what did not. The failures are the useful part of the meeting.

90 daysCycle length

MonthlyReview cadence

Net revenueAfter returns & RTO

Your accountsYou own everything

Questions

Ecommerce questions from India & UAE

Before handing anyone your ad budget.

What makes your performance marketing different?

First, we report contribution margin rather than platform-reported ROAS, which means our numbers are less flattering and more useful. Second, we are usually paid a percentage of the incremental sales we create rather than a monthly retainer, so budget waste costs us directly, not just you.

Do you take over our ad accounts?

We work inside accounts you own, as users. Media spend goes directly from you to the platforms. You can revoke our access at any time and lose nothing, no account history, no data, no assets. That is deliberate.

Which channels should we start with?

Whichever has the shortest path to profitable incremental revenue for your specific store, which the audit determines. For a brand with existing demand that is often search and retention; for a new brand it is usually creative-led social plus foundational SEO. We do not have a fixed starting channel.

Can performance marketing run on the growth-share model?

Yes, this is precisely the work the model is designed for. We agree a revenue baseline, run the channels, and take an agreed percentage of the incremental sales. You pay media spend directly.

Do you work with our existing agency?

Sometimes. We can take specific channels, act as the analytics and measurement layer, or audit and advise. Where there is duplication we will say so rather than quietly running parallel activity.

Also relevant

Delivery performance and returns handling that protect the margin marketing generates.

Fulfilment →

Ecommerce performance marketing.
Traffic is easy to buy,
profit is the job.

Most ecommerce marketing reports
a number nobody can bank

How the channels fit together

Digital marketing for ecommerce is a
different job to digital marketing

The five jobs, in the order they matter

What we refuse to report

Different stores,
different problems.

Seasonal, high-consideration travel demand

Premium positioning that discounting would damage

Frequency and basket, not first orders

Demand defined by the vehicle, not the product

Performance
disciplines.

Ecommerce SEO

Google Ads & Shopping

Meta & Social Ads

Marketplace Advertising

Email, SMS & WhatsApp

Conversion Rate Optimisation

Analytics & Attribution

Content & Creative

Influencer & Affiliate

Marketplace vs Own Store

How a growth engagement
actually works.

Fix measurement

Set the CAC ceiling

Fix retention and conversion

Scale the channels that pay

Report honestly, monthly

We are not looking for a recurring retainer.
We want a percentage of the sales we create.

A monthly retainer that bills whether you grow or not.

A percentage of the sales we actually generate.

Ecommerce questions from India & UAE

Build and operations

Conversion-led design

Payment gateway integration

Shipment & fulfilment

Let us be paid
by your growth.

Your category has its own hard parts.
We staff for them.

Ecommerce performance marketing.Traffic is easy to buy,profit is the job.

Most ecommerce marketing reportsa number nobody can bank

How the channels fit together

Digital marketing for ecommerce is adifferent job to digital marketing

The five jobs, in the order they matter

What we refuse to report

Different stores,different problems.

Seasonal, high-consideration travel demand

Premium positioning that discounting would damage

Frequency and basket, not first orders

Demand defined by the vehicle, not the product

Performancedisciplines.

Ecommerce SEO

Google Ads & Shopping

Meta & Social Ads

Marketplace Advertising

Email, SMS & WhatsApp

Conversion Rate Optimisation

Analytics & Attribution

Content & Creative

Influencer & Affiliate

Marketplace vs Own Store

How a growth engagementactually works.

Fix measurement

Set the CAC ceiling

Fix retention and conversion

Scale the channels that pay

Report honestly, monthly

We are not looking for a recurring retainer.We want a percentage of the sales we create.

A monthly retainer that bills whether you grow or not.

A percentage of the sales we actually generate.

Ecommerce questions from India & UAE

Build and operations

Conversion-led design

Payment gateway integration

Shipment & fulfilment

Let us be paidby your growth.

Your category has its own hard parts.We staff for them.

Ecommerce performance marketing.
Traffic is easy to buy,
profit is the job.

Most ecommerce marketing reports
a number nobody can bank

Digital marketing for ecommerce is a
different job to digital marketing

Different stores,
different problems.

Performance
disciplines.

How a growth engagement
actually works.

We are not looking for a recurring retainer.
We want a percentage of the sales we create.

Let us be paid
by your growth.

Your category has its own hard parts.
We staff for them.