IndiaUAE Premium Shopify Partner ↗ · 100+ Shopify builds No retainers, we earn a % of the sales we create
Become a partner
Book a free ecommerce audit
The commercial model
Most agencies sell time and hope you keep renewing. We would rather agree a baseline, grow your sales past it, and take a percentage of the difference. It is a harder deal for us and a safer one for you, which is exactly why we offer it.
A retainer pays an agency for existing. It is invoiced on the first of the month whether the store grew, stalled or slid backwards. Over time it quietly changes behaviour on both sides: the agency optimises for renewal, the client optimises for looking after the invoice, and the actual revenue becomes a topic in the report rather than the point of the relationship.
We have delivered ecommerce since 2010, across India, the UAE, Saudi Arabia, Egypt and Bahrain, and the pattern is consistent: the engagements that worked were the ones where our upside was tied to the client's. So we made that the default.
We agree a revenue baseline from your trailing performance. We take an agreed percentage of the incremental sales above that baseline, for an agreed term. You pay media spend directly on your own accounts. You own everything. If revenue doesn't grow, we don't get paid for growth that didn't happen.
Globosoft works as a growth partner, not a monthly line item. We agree a baseline, build and market your ecommerce, and take an agreed share of the incremental sales that follow. If your revenue does not move, our fee does not either.
The usual agency deal
The Globosoft growth-share deal
No open-ended monthly fee for the growth engagement. The commercial deal is tied to sales, not to calendar months.
An agreed percentage of the incremental revenue we generate, measured against a baseline we both sign off before work starts.
Everyone in the room is paid by the same number: the revenue and contribution margin your store produces.
Mechanics
No ambiguity, no creative accounting. Here is the arithmetic, written the way it appears in the agreement.
| Term | Definition | Why it is defined this way |
|---|---|---|
| Baseline revenue | Trailing 6 or 12 months of net revenue, by channel, seasonally adjusted and signed off by both parties before work begins. | So you never pay us for sales you were already making. |
| Incremental revenue | Net revenue in the period minus the baseline for that period. Net means after returns, cancellations and failed COD. | Gross revenue rewards bad orders. Net revenue rewards good ones. |
| Growth share | An agreed percentage of incremental revenue, fixed for the term and stated in the agreement. | One number, no tiers designed to confuse. |
| Media spend | Paid by you, directly to Google, Meta, Amazon, Noon and others, on accounts you own. | Removes any incentive for us to spend more of your money. |
| Build & integration | Quoted separately as fixed-scope project work with milestones. | Capital work shouldn't be hidden inside a growth fee. |
| Term & exit | Typically 6–12 months with a documented exit clause. All accounts, code, creative and documentation remain yours. | A partner you can leave easily is a partner working to be kept. |
Exact percentages, baselines and terms are set per engagement and confirmed in a written agreement before work begins. Nothing on this page is an offer or a guarantee of a specific result.
Worked example
An illustrative example, using round numbers, to show the shape of the arithmetic, not a projection of your results.
| Line | Retainer agency | Globosoft growth share |
|---|---|---|
| Baseline monthly revenue | 100 units | 100 units |
| Revenue after 6 months | 110 units | 150 units |
| Incremental revenue | 10 units | 50 units |
| Agency fee basis | Fixed monthly retainer, paid regardless | Agreed % of the 50 incremental units |
| If revenue had fallen | Retainer still invoiced in full | No growth fee, nothing to share |
| Whose money funds the fee | Working capital | Revenue that has already arrived |
Where it applies
Growth-share fits the work that moves revenue continuously. Fixed-scope engineering stays fixed-scope, that is fairer to both sides.
GROWTH SHARE
Continuous revenue work, where our decisions directly change the number.
FIXED SCOPE
Capital work with a defined start, end and deliverable.
BLENDED
For qualifying stores we lower the project cost in exchange for a longer growth-share term, so launch capital stops being the barrier.
Questions
The honest answers, including the parts that don't flatter us.
For the growth engagement, no. There is no open-ended monthly fee that continues regardless of results. We agree a revenue baseline, an incremental share percentage and a term. You pay from the sales that arrive. Build and integration projects are quoted separately as fixed-scope work, because that is capital expenditure, not growth.
It depends on gross margin, order value, category and how much of the funnel we control. As a working range, a store where we run marketing, merchandising and CRO end to end typically sits in single digits as a percentage of incremental revenue. A narrower engagement is a smaller percentage. We put the exact number, the baseline and the calculation method in the agreement before any work starts.
The baseline is your trailing performance, normally the last 6 or 12 months of revenue by channel, seasonally adjusted, agreed in writing by both sides before work begins. We are paid on the revenue above that baseline. If your business is highly seasonal we baseline month-by-month rather than as a flat average.
You do, directly to the platforms. Media spend is your cost, on your own ad accounts, which you own and can revoke access to at any time. Our fee is separate and is calculated on incremental sales, not on a percentage of ad spend, so we have no incentive to inflate budgets.
Then our fee falls with them, which is the point. There is no floor invoice that keeps landing while your revenue drops. It also means we are unusually motivated to protect the things that quietly kill revenue, site speed, stock availability, returns, COD failure rates, not just the channels that are fun to report on.
No. Growth-share only works where there is real headroom and where operations can support growth: enough gross margin to share, a catalogue people want, stock that exists, and a business that can fulfil more orders. If a store does not qualify we will say so and quote conventionally instead.
Usually 6 to 12 months, because SEO, retention and CRO need time to compound and it is not fair to either side to judge them in six weeks. There is an early-exit clause: you can end it, and you keep every asset, account and document produced.
You do, always. Ad accounts, analytics, domain, store, creative files, dashboards and documentation are yours and stay in your name. We work inside your accounts as users, not owners. That is deliberate: a partner should be easy to leave.
Send us your trailing revenue, margin and current channels. We will tell you whether growth-share makes sense for your store, and if it doesn't, we'll say that instead of selling you something.
Industry-wise ecommerce experts
Fitment lookup for parts. Live metal rates for jewellery. Slot delivery and substitutions for grocery. Prescriptions for pharmacy. Returns economics for fashion. Every sector we work in has people who have shipped it before.
Free ecommerce consultation
Tell us where you are and we will come back with a written view of the three things worth fixing or building first. No pitch deck, no obligation, and if the honest answer is that you should wait, we will say that instead.
Before you go
Tell us what you sell and which market you are in. We will come back with a straight answer, even if the answer is that you do not need us yet.
Message us on WhatsApp+91 7902 277 990 · India & UAE