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Industry · B2B & Distribution

Distribution commerce for buyers who reorder.

Distribution is not retail with bigger quantities. Your customers have negotiated prices, credit limits, standing order patterns and finance teams who need documentation, and they will keep using WhatsApp unless the portal is genuinely faster.

Contract pricePer customer
CreditLimits & ageing
ReorderUnder a minute
RepsOrder on behalf
Book a free ecommerce audit Pay from growth, not retainers

The portal has to beat WhatsApp

Your customers currently order by phone, WhatsApp or email because it works. A portal only gets adopted if it is faster than that, which means saved lists, bulk entry, order history reordering, their price shown immediately, and their credit position visible without asking.

That requires deep ERP integration, because the price, stock and credit truth lives there. A portal showing list price and generic availability will be abandoned within a fortnight.

It also requires the sales team to be on side, which means giving reps order-on-behalf tools and territory visibility so the portal helps them hit targets rather than threatening their role.

What the category demands

  • Customer-specific pricingContract prices, tiers and volume breaks resolved live from the ERP, per logged-in account.
  • Credit & documentationCredit limits, ageing, statements, purchase order capture and invoice access for the customer's finance team.
  • Rapid reorderOrder history reorder, saved lists, CSV and scanner upload, and scheduled standing orders.
  • Live stock & lead timeReal availability including incoming stock and lead time, because a wrong promise costs the relationship.
  • Rep toolingOrder on behalf of customer, territory dashboards, mobile order capture and account health visibility.
  • Approval workflowsMulti-buyer accounts with thresholds, cost centres and approval chains for larger organisations.

How we build for it

The areas we get right

The parts of b2b & distribution commerce that generic builds usually miss.

D

Pricing & credit

The customer's real price and real credit position, live from the ERP.

  • Contract pricing
  • Volume breaks
  • Credit limits
  • Ageing & statements

D

Reorder speed

Everything that makes the portal faster than a WhatsApp message.

  • History reorder
  • Saved lists
  • Bulk upload
  • Standing orders

D

Rep enablement

Tools that make the sales team advocates rather than obstacles.

  • Order on behalf
  • Territory dashboards
  • Mobile capture
  • Account health

Engagement shape

How a sector engagement runs

The same 360° arc, sequenced around what this category actually needs first.

Document the trading rules

Interview sales, finance and warehouse to capture how pricing, credit and exceptions actually work, including the undocumented practices.

Integrate the ERP

Price, stock, credit and customer data flowing reliably, with clear ownership per field and reconciliation to catch drift.

Build for speed

Reorder flows, saved lists, bulk entry and search designed for a buyer entering two hundred lines, not browsing.

Enable the reps

Order-on-behalf, territory reporting and mobile capture, introduced as tools that help reps rather than replace them.

Drive adoption

Wave rollout by account segment, portal share tracked per rep, and friction removed where stragglers remain on manual ordering.

Portal sharePer rep and account
Reorder timeSeconds, not minutes
Price accuracyLive from ERP
CreditEnforced at checkout

Why Globosoft

Why choose Globosoft for
b2b & distribution ecommerce?

Reasons that hold whichever part of the 360° engagement you start with, and every one of them is something you can check before you commit.

Premium Shopify Partner

Verified on the Shopify Partner Directory, with more than 100 Shopify ecommerce projects delivered for India, the UAE and beyond. We also build on WooCommerce, Adobe Commerce, OpenCart, headless and fully custom stacks when Shopify is not the right answer.

One team, consultation to growth

Consulting, design, engineering, integration and performance marketing report into a single roadmap. No handover gaps between a consultant, a developer and a marketing agency.

Paid from your growth

The growth engagement is an agreed percentage of the incremental sales we create above a signed baseline, not a recurring retainer that arrives whether you grew or not.

A 60+ in-house team, 16+ years

Sixty-plus people in our own offices in Kochi and Dubai, not a subcontracted network. Sixteen years in the industry and more than 400 projects delivered, from first-time startups to international brands, in India, the Gulf, Africa, Europe, North America and Australia.

The questions to ask any ecommerce company Book a free ecommerce consultation
The commercial model

We are not looking for a recurring retainer.
We want a percentage of the sales we create.

Globosoft works as a growth partner, not a monthly line item. We agree a baseline, build and market your ecommerce, and take an agreed share of the incremental sales that follow. If your revenue does not move, our fee does not either.

0 retainers

No open-ended monthly fee for the growth engagement. The commercial deal is tied to sales, not to calendar months.

% of sales

An agreed percentage of the incremental revenue we generate, measured against a baseline we both sign off before work starts.

1 shared goal

Everyone in the room is paid by the same number: the revenue and contribution margin your store produces.

Questions

Ecommerce questions from India & UAE

The questions that come up most often in the first conversation.

Our customers order on WhatsApp. Will they use a portal?

Only if it is faster and shows information they cannot get on WhatsApp, their price instantly, their credit position, live stock, order history and documents. Portals that simply move the same effort online get abandoned. We design for speed and measure adoption per rep so we can see exactly where it is failing.

Do we have to replace our ERP?

Almost never. The ERP stays the system of record for price, stock and credit; commerce reads from it and writes orders back. We integrate with Zoho, Odoo, SAP, Dynamics, Tally and others rather than proposing a rip-and-replace.

How do we handle customers with negotiated prices?

Contract price lists per customer or customer group, resolved live at login and at add-to-cart. The rules stay in the ERP where your commercial team already maintains them, so commerce never becomes a second place prices can be wrong.

Will this replace our sales reps?

No, and positioning it that way guarantees resistance. It removes routine order entry so reps spend time on negotiation, new accounts and problem solving. Order-on-behalf tools mean reps use the same portal, which is why adoption improves when they are equipped rather than bypassed.

Related

Services this sector uses most

The parts of the 360° engagement that matter most in this category.

Service

B2B Ecommerce

Price lists, credit terms, approval flows and distributor portals.

Explore →

Service

ERP & Systems Integration

Commerce wired into ERP, POS, WMS, CRM and accounting.

Explore →

Service

Training & Enablement

Your team running the store confidently, SOPs, sessions, playbooks.

Explore →
Your next move

B2B & Distribution commerce,
built for the real problems.

Start with a free audit of your current store, funnel and operations, and a written view of the three things worth fixing first.

Book a free ecommerce audit See the growth-share model India: +91 8086 677 990 UAE: +971 50 867 7990

Industry-wise ecommerce experts

Your category has its own hard parts.
We staff for them.

Fitment lookup for parts. Live metal rates for jewellery. Slot delivery and substitutions for grocery. Prescriptions for pharmacy. Returns economics for fashion. Every sector we work in has people who have shipped it before.

Fashion & Apparel Size, fit, returns and drop calendars. Jewellery & Watches High-value carts, live pricing, trust and certification. Beauty & Personal Care Shade discovery, sampling, replenishment and regulation. Grocery & Supermarket Slot delivery, substitutions, weights and dense baskets. Electronics & Appliances Specs, variants, warranty, finance and installation. Furniture & Home Bulky logistics, lead times, configurators and showrooms. Pharmacy & Wellness Prescriptions, compliance, subscriptions and cold chain. Food & Beverage Freshness windows, bundles, gifting and repeat orders. Automotive & Parts Fitment lookup, VIN search, cores and heavy shipping. B2B & Distribution Contract pricing, credit, reorder and rep-assisted selling. Sports & Fitness Equipment sizing, bundles, memberships and seasonality. Luxury & Lifestyle Clienteling, exclusivity, white-glove service and gifting.
All industry expertise Talk to a specialist in your sector
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