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Depth, storytelling, segmentation and the workhorse of lifecycle marketing.
- Lifecycle automation
- Segmentation
- Deliverability management
- Design system for templates
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Performance · Retention
Acquisition usually breaks even at best. Everything that makes a store genuinely profitable happens on the second, third and fourth order and that is a retention programme, not a newsletter.
Most retention programmes send more email. Effective ones send the right message when the customer's behaviour says they are ready, a replenishment prompt timed to actual consumption, a cross-sell after the first product has been used, a winback before the habit is fully broken.
That requires product-level data, not just an email tool: consumption intervals, category affinities, order gaps and margin per segment. We build the data foundation and then the journeys on top of it.
In India and the Gulf, WhatsApp is frequently the highest-engagement channel available. Used carefully, transactional first, marketing sparingly, always opted in, it outperforms email substantially. Used carelessly it burns the channel permanently.
Channels
Used for what each is genuinely good at, rather than sending everything everywhere.
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Depth, storytelling, segmentation and the workhorse of lifecycle marketing.
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Highest engagement in India and the Gulf, powerful, and easy to ruin with over-sending.
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Short, urgent, high-visibility, best for time-critical and transactional messages.
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Personalisation, notifications and merchandising that continue the conversation where it converts.
How we run it
Data foundation, core journeys, then continuous testing. Rarely more than eight weeks to the first meaningful lift.
Repeat rate, time to second order, consumption intervals and margin by segment. Connect the store's product data to the messaging platform properly.
Welcome, abandonment, replenishment, winback and post-purchase, built once, correctly, before any campaign calendar work.
Recency, frequency, value, category affinity and margin, rather than a single list receiving everything.
Transactional first to establish value and opt-in, then selective marketing with strict frequency limits so the channel keeps working.
Timing, offer size, subject lines and sequence length tested against repeat rate and contribution, not open rates.
Why Globosoft
Reasons that hold whichever part of the 360° engagement you start with, and every one of them is something you can check before you commit.
Verified on the Shopify Partner Directory, with more than 100 Shopify ecommerce projects delivered for India, the UAE and beyond. We also build on WooCommerce, Adobe Commerce, OpenCart, headless and fully custom stacks when Shopify is not the right answer.
Consulting, design, engineering, integration and performance marketing report into a single roadmap. No handover gaps between a consultant, a developer and a marketing agency.
The growth engagement is an agreed percentage of the incremental sales we create above a signed baseline, not a recurring retainer that arrives whether you grew or not.
Sixty-plus people in our own offices in Kochi and Dubai, not a subcontracted network. Sixteen years in the industry and more than 400 projects delivered, from first-time startups to international brands, in India, the Gulf, Africa, Europe, North America and Australia.
Globosoft works as a growth partner, not a monthly line item. We agree a baseline, build and market your ecommerce, and take an agreed share of the incremental sales that follow. If your revenue does not move, our fee does not either.
No open-ended monthly fee for the growth engagement. The commercial deal is tied to sales, not to calendar months.
An agreed percentage of the incremental revenue we generate, measured against a baseline we both sign off before work starts.
Everyone in the room is paid by the same number: the revenue and contribution margin your store produces.
Questions
The questions that come up most often in the first conversation.
Yes, within the platform's rules and local regulations, it requires explicit opt-in, approved message templates for many message types, and respect for frequency limits. Transactional messaging is straightforward; marketing messages need genuine consent. Over-sending gets you blocked by users, which ends the channel permanently, so restraint is commercially rational.
It varies enormously by category, consumables and beauty can see a large majority of revenue from returning customers, while considered purchases will always skew to acquisition. Rather than a benchmark, we set a target from your own cohort data and product consumption cycles.
Sparingly, and later in the sequence. Discounting immediately trains customers to wait for offers and erodes the margin retention exists to protect. Timing, relevance and genuine usefulness outperform discounting in most categories, and cost nothing.
Whatever fits your stack and volume, Klaviyo, Mailchimp, WebEngage, MoEngage, Omnisend and WhatsApp business platforms are all in regular use. The platform matters far less than the quality of the data feeding it, which is where most programmes actually fail.
Next
Keep reading across the 360° engagement.
Service
Brand-owned commerce with subscriptions, loyalty and first-party data.
Explore →Performance
Research, hypotheses and tests that lift revenue per session.
See detail →Service
iOS, Android and PWA commerce with push, wallet and loyalty.
Explore →Replenishment timing, behaviour-triggered journeys and WhatsApp used carefully, measured on repeat rate and contribution.
Industry-wise ecommerce experts
Fitment lookup for parts. Live metal rates for jewellery. Slot delivery and substitutions for grocery. Prescriptions for pharmacy. Returns economics for fashion. Every sector we work in has people who have shipped it before.
Free ecommerce consultation
Tell us where you are and we will come back with a written view of the three things worth fixing or building first. No pitch deck, no obligation, and if the honest answer is that you should wait, we will say that instead.
Before you go
Tell us what you sell and which market you are in. We will come back with a straight answer, even if the answer is that you do not need us yet.
Message us on WhatsApp+91 7902 277 990 · India & UAE