A
Collection
Durable, accurate event and order data that does not degrade with each browser update.
- GA4 configuration
- Server-side tagging
- Order-level accuracy
- Consent enforcement
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Performance · Analytics
When the ad platforms claim more revenue than the store made, every meeting becomes an argument about measurement instead of a decision about growth. Fixing that is usually the highest-leverage week of work available.
Meta claims a share of revenue, Google claims a share, the affiliate tool claims a share, and together they exceed what the store actually took. Nobody is lying, each platform reports what it influenced. But it makes budget decisions impossible.
So we install a single source of truth: server-side event collection, consented first-party data, order data from the store rather than the browser, and a reporting model where platform numbers are inputs rather than the verdict.
Then we report contribution, not revenue. Revenue with a forty percent return rate and heavy COD failure is not the same as revenue that stayed sold, and a business run on the former makes confidently wrong decisions.
Analytics stack
Collection, definition, reporting and validation, in that order.
A
Durable, accurate event and order data that does not degrade with each browser update.
A
Written definitions for every metric, so 'revenue' means the same thing in every meeting.
A
Dashboards built for decisions rather than for volume of charts.
A
Incrementality tests and blended metrics that keep platform reporting honest.
How we run it
Usually two to four weeks, and it changes almost every subsequent decision.
Compare platform-reported revenue against store and finance figures, find double-counting, missing events, broken consent handling and unattributed traffic.
Correct GA4 configuration, server-side tagging where warranted, order-level data from the backend rather than trusting the browser.
Write down what revenue, conversion, CAC, ROAS and contribution mean here, and who owns each number. This single document ends most recurring arguments.
One page for decisions: contribution by channel and category, cohort behaviour, and the two or three leading indicators worth watching weekly.
Holdout and geo tests where volume allows, monthly reconciliation against finance, and scepticism about any channel that reports too well.
Why Globosoft
Reasons that hold whichever part of the 360° engagement you start with, and every one of them is something you can check before you commit.
Verified on the Shopify Partner Directory, with more than 100 Shopify ecommerce projects delivered for India, the UAE and beyond. We also build on WooCommerce, Adobe Commerce, OpenCart, headless and fully custom stacks when Shopify is not the right answer.
Consulting, design, engineering, integration and performance marketing report into a single roadmap. No handover gaps between a consultant, a developer and a marketing agency.
The growth engagement is an agreed percentage of the incremental sales we create above a signed baseline, not a recurring retainer that arrives whether you grew or not.
Sixty-plus people in our own offices in Kochi and Dubai, not a subcontracted network. Sixteen years in the industry and more than 400 projects delivered, from first-time startups to international brands, in India, the Gulf, Africa, Europe, North America and Australia.
Globosoft works as a growth partner, not a monthly line item. We agree a baseline, build and market your ecommerce, and take an agreed share of the incremental sales that follow. If your revenue does not move, our fee does not either.
No open-ended monthly fee for the growth engagement. The commercial deal is tied to sales, not to calendar months.
An agreed percentage of the incremental revenue we generate, measured against a baseline we both sign off before work starts.
Everyone in the room is paid by the same number: the revenue and contribution margin your store produces.
Questions
The questions that come up most often in the first conversation.
Both use their own attribution windows and view-through logic, and both credit conversions they influenced. Summed together they will normally exceed actual revenue. The fix is not to argue with the platforms but to establish a single source of truth from your store and finance data, then treat platform numbers as directional inputs for optimisation.
If you spend meaningfully on paid media, it is worth doing. Browser-based tracking continues to degrade through privacy features and blockers, which means the platforms optimise on incomplete data. Server-side collection improves both measurement accuracy and campaign performance.
Revenue is what customers were charged. Contribution is what remains after returns, failed COD, discounts, payment fees, fulfilment and advertising. Two stores with identical revenue can have completely different contribution, and only one of them is actually a business worth scaling.
Usually yes. We audit first, keep what is working, and rebuild only what is producing wrong numbers. A full replacement is sometimes necessary but it is not the default recommendation.
Next
Keep reading across the 360° engagement.
Performance
Search, PMax, Shopping feeds and profit-aware bidding.
See detail →Performance
Research, hypotheses and tests that lift revenue per session.
See detail →Service
Category, pricing, channel and launch planning built on unit economics.
Explore →Server-side collection, written metric definitions and a contribution dashboard finance will actually sign off.
Industry-wise ecommerce experts
Fitment lookup for parts. Live metal rates for jewellery. Slot delivery and substitutions for grocery. Prescriptions for pharmacy. Returns economics for fashion. Every sector we work in has people who have shipped it before.
Free ecommerce consultation
Tell us where you are and we will come back with a written view of the three things worth fixing or building first. No pitch deck, no obligation, and if the honest answer is that you should wait, we will say that instead.
Before you go
Tell us what you sell and which market you are in. We will come back with a straight answer, even if the answer is that you do not need us yet.
Message us on WhatsApp+91 7902 277 990 · India & UAE