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Who we help · Startups
A startup does not need a big store. It needs one channel that reliably turns strangers into buyers, built cheaply enough that you can still afford to learn from it.
Most first-time founders overbuild. A large catalogue with no demand, an app before there are repeat customers, a marketplace before there are sellers, custom features nobody has asked for yet. It consumes the runway that should have been spent finding out whether people want the product.
We build the smallest store that can genuinely sell (clean product pages, working payments, honest delivery, correct tracking) and put the remaining budget into finding the first channel that works.
Once something is repeatably profitable, we build outward from evidence rather than assumption. That order is not a compromise; it is what survival looks like.
What a first launch includes
Everything else can wait until there is revenue to justify it.
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A focused range with product content good enough that nobody needs to ask a question before buying.
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Payment methods your market actually uses, with COD handled properly rather than avoided.
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Tracking, cohorts and feedback loops so the first hundred orders teach you what the next thousand need.
How a startup engagement runs
Four to eight weeks to a live store, then a channel test before any significant spend.
Landed cost, price, margin, expected return rate and the CAC your unit economics can support. This is the conversation that decides whether the rest is worth doing.
The smallest store that can sell properly. Everything not required for a first sale goes on a later list, with a written reason.
Platform, catalogue, payments, delivery, tracking and content, typically four to eight weeks depending on range and photography.
One acquisition channel funded properly for long enough to produce a real answer, measured on contribution rather than clicks.
If contribution works, we scale and add channels. If it does not, we say so and help you change the offer rather than spend more on the same one.
Why Globosoft
Reasons that hold whichever part of the 360° engagement you start with, and every one of them is something you can check before you commit.
Verified on the Shopify Partner Directory, with more than 100 Shopify ecommerce projects delivered for India, the UAE and beyond. We also build on WooCommerce, Adobe Commerce, OpenCart, headless and fully custom stacks when Shopify is not the right answer.
Consulting, design, engineering, integration and performance marketing report into a single roadmap. No handover gaps between a consultant, a developer and a marketing agency.
The growth engagement is an agreed percentage of the incremental sales we create above a signed baseline, not a recurring retainer that arrives whether you grew or not.
Sixty-plus people in our own offices in Kochi and Dubai, not a subcontracted network. Sixteen years in the industry and more than 400 projects delivered, from first-time startups to international brands, in India, the Gulf, Africa, Europe, North America and Australia.
Globosoft works as a growth partner, not a monthly line item. We agree a baseline, build and market your ecommerce, and take an agreed share of the incremental sales that follow. If your revenue does not move, our fee does not either.
The usual agency deal
The Globosoft growth-share deal
No open-ended monthly fee for the growth engagement. The commercial deal is tied to sales, not to calendar months.
An agreed percentage of the incremental revenue we generate, measured against a baseline we both sign off before work starts.
Everyone in the room is paid by the same number: the revenue and contribution margin your store produces.
Questions
The questions that come up most often in the first conversation.
It depends on catalogue size, content readiness and integration needs. A focused first store on Shopify or WooCommerce with payments, delivery and tracking is a modest fixed-scope project; complexity such as B2B pricing, multi-country or ERP integration raises it. We scope from your actual requirements and give a fixed number rather than an hourly estimate.
The build is quoted as a fixed-scope project because it is capital work with a defined end. Growth (marketing, merchandising and optimisation) is where we prefer a share of incremental sales. For qualifying businesses we blend the two, reducing the build cost in exchange for a longer growth term, so launch capital stops being the blocker.
Often, yes. Marketplaces are a fast, low-commitment way to test whether people want the product before investing in your own store. The risk is staying there permanently and never owning the customer. We usually recommend testing on a marketplace and building your own store once demand is proven.
Almost never at the start. Nobody installs software to buy once. Apps make sense when repeat purchase already exists, which for a new brand is usually a year or more away. Mobile web done well serves a startup far better.
Then it is better to know in month two than month twelve. Our audit and economics work is designed to surface that early, and we will tell you plainly. We would rather lose a project than take a fee for building something the arithmetic says cannot succeed.
Related
The parts of the 360° engagement that matter most from this starting point.
Service
Where the 360° engagement starts, diagnosis, roadmap, business case.
Explore →Service
Brand-owned commerce with subscriptions, loyalty and first-party data.
Explore →Performance
Channel mix strategy: where to sell, and what it really costs.
See detail →A free session on your unit economics and the smallest store that could genuinely sell, including an honest view on whether to build at all.
Industry-wise ecommerce experts
Fitment lookup for parts. Live metal rates for jewellery. Slot delivery and substitutions for grocery. Prescriptions for pharmacy. Returns economics for fashion. Every sector we work in has people who have shipped it before.
Free ecommerce consultation
Tell us where you are and we will come back with a written view of the three things worth fixing or building first. No pitch deck, no obligation, and if the honest answer is that you should wait, we will say that instead.
Before you go
Tell us what you sell and which market you are in. We will come back with a straight answer, even if the answer is that you do not need us yet.
Message us on WhatsApp+91 7902 277 990 · India & UAE