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Fragrance · UAE

Coral Perfumes: fragrance discovery without smelling it.

Selling fragrance online means solving the one thing the internet cannot do: let someone smell the product. Everything in the storefront exists to substitute for that.

UAEMarket
FragranceSector
D2C fragrance commerceEngagement
Arabic + EnglishLanguages
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The challenge

Fragrance is bought on scent, and scent cannot be transmitted. So the storefront has to describe it (note structure, family, intensity, longevity, occasion) and give people other ways to decide, including sampling, comparison and reviews from customers with similar preferences.

Commercially, fragrance is also a strong repeat and gifting category, which means discovery has to convert into a second purchase rather than a one-off.

What we did

  • Scent-led discoveryBrowsing by fragrance family, note structure, intensity and occasion rather than only by brand or price.
  • Descriptive product contentNote breakdowns, longevity and character described consistently so products can genuinely be compared.
  • Sampling and setsDiscovery sets and sampling routes that let customers commit to a full bottle with confidence.
  • Gifting journeysGift presentation and occasion-led merchandising, which is a significant share of fragrance demand in the region.
  • Repeat purchase designPost-purchase journeys aimed at the second order rather than treating each sale as isolated.

Outcome

A fragrance storefront built around discovery (family, notes, intensity and occasion) with sampling and gifting routes, and post-purchase journeys designed to convert a first bottle into a repeat customer.

Capabilities used

What this project
drew on.

Each links to the service page describing how we deliver it.

Beauty & personal care → D2C ecommerce → Design & experience → Email, SMS & WhatsApp →

Related work

Other regional projects

Comparable engagements across the Gulf, Egypt and India.

UAE

Jawhara Jewellery · UAE

Maintenance to Shopify Plus rebuild, and 3× revenue growth within four months of launch.

Read case study →

India

Lulu Celebrate · India

Occasion-led gifting commerce connected to retail inventory and campaign calendars.

Read case study →

UAE

Alwifaq · UAE

Trading and retail commerce with bilingual catalogue and UAE payment and delivery stack.

Read case study →
The commercial model

We are not looking for a recurring retainer.
We want a percentage of the sales we create.

Globosoft works as a growth partner, not a monthly line item. We agree a baseline, build and market your ecommerce, and take an agreed share of the incremental sales that follow. If your revenue does not move, our fee does not either.

0 retainers

No open-ended monthly fee for the growth engagement. The commercial deal is tied to sales, not to calendar months.

% of sales

An agreed percentage of the incremental revenue we generate, measured against a baseline we both sign off before work starts.

1 shared goal

Everyone in the room is paid by the same number: the revenue and contribution margin your store produces.

Questions

Ecommerce questions from India & UAE

About regional launches and market-specific commerce.

Which market was this storefront built for?

UAE. Market-specific work covered payment methods, delivery expectations, language and merchandising rather than only currency and translation.

Can Globosoft launch a storefront in a new Gulf market?

Yes. We build regional storefront foundations that can be reused across markets, localising payment, delivery, pricing, language and merchandising. That approach makes smaller markets commercially viable because they do not each require a bespoke build.

Do you build Arabic and English storefronts?

Yes, bilingual storefronts with full RTL layout handling and Arabic content workflows, rather than a translation layer applied to an English design. Several of our regional storefronts run bilingual by default.

Would you work on this kind of project on the growth-share model?

The build itself is quoted as fixed-scope project work. Ongoing growth (marketing, merchandising, CRO and optimisation) is where we prefer a percentage-of-sales arrangement rather than a monthly retainer.

Your next move

Launching in
UAE or nearby?

We build regional storefront foundations that make each additional market faster and cheaper than the last. Start with a free audit or a market-entry conversation.

Talk about your market See the growth-share model India: +91 8086 677 990 UAE: +971 50 867 7990

Industry-wise ecommerce experts

Your category has its own hard parts.
We staff for them.

Fitment lookup for parts. Live metal rates for jewellery. Slot delivery and substitutions for grocery. Prescriptions for pharmacy. Returns economics for fashion. Every sector we work in has people who have shipped it before.

Fashion & Apparel Size, fit, returns and drop calendars. Jewellery & Watches High-value carts, live pricing, trust and certification. Beauty & Personal Care Shade discovery, sampling, replenishment and regulation. Grocery & Supermarket Slot delivery, substitutions, weights and dense baskets. Electronics & Appliances Specs, variants, warranty, finance and installation. Furniture & Home Bulky logistics, lead times, configurators and showrooms. Pharmacy & Wellness Prescriptions, compliance, subscriptions and cold chain. Food & Beverage Freshness windows, bundles, gifting and repeat orders. Automotive & Parts Fitment lookup, VIN search, cores and heavy shipping. B2B & Distribution Contract pricing, credit, reorder and rep-assisted selling. Sports & Fitness Equipment sizing, bundles, memberships and seasonality. Luxury & Lifestyle Clienteling, exclusivity, white-glove service and gifting.
All industry expertise Talk to a specialist in your sector
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