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Wellness & personal care · India

Dr Vinz: a wellness brand built around the kit.

A Kerala wellness brand with a specific, unglamorous problem to solve (lice control) and a product range that works far better sold as a treatment kit than as individual items.

IndiaMarket
Wellness & personal careSector
Shopify D2CEngagement
EnglishLanguages
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The challenge

Some categories are bought reluctantly and researched privately. The storefront has to be matter-of-fact and reassuring rather than playful: what the product contains, why it works, how it is used, and how quickly it arrives, without embarrassment attached to the purchase.

Commercially, the range also sells better as a complete kit than as a single item, which changes merchandising, pricing and the entire product page structure.

What we did

  • Kit-first merchandisingThe treatment kit built as the primary offer in multiple pack sizes, with individual products supporting rather than competing with it.
  • Evidence-led contentIngredient, formulation and usage content written to answer the questions a cautious buyer actually has, within the claim limits the category requires.
  • Discreet, practical experienceA storefront tone that is clinical and reassuring rather than lifestyle-led, because that is what this purchase needs.
  • Shopify D2C buildA lean, fast store with Indian payment methods including UPI and cash on delivery.
  • Repeat and cross-sellJourneys into the wider skincare, wellness and sanitary care range once the first problem has been solved.

Outcome

A D2C wellness storefront merchandised around the treatment kit rather than individual SKUs, with evidence-led content written for a cautious private buyer and Indian payment methods including UPI and cash on delivery.

Capabilities used

What this project
drew on.

Each links to the service page describing how we deliver it.

Shopify → D2C ecommerce → Pharmacy & wellness → Ecommerce for startups →

Related work

Other regional projects

Comparable engagements across the Gulf, Egypt and India.

India · GCC

Ekava · India & GCC

A D2C jewellery storefront built to travel, reused across India, the UAE and the wider Gulf.

Read case study →

India & UAE

ChooseMyFresh · India & UAE

Concept to execution: fresh grocery commerce with slot delivery, quality-checked produce and bilingual browsing.

Read case study →

UAE

Coral Perfumes · UAE

Fragrance D2C with discovery-led merchandising, sampling and repeat-purchase journeys.

Read case study →
The commercial model

We are not looking for a recurring retainer.
We want a percentage of the sales we create.

Globosoft works as a growth partner, not a monthly line item. We agree a baseline, build and market your ecommerce, and take an agreed share of the incremental sales that follow. If your revenue does not move, our fee does not either.

0 retainers

No open-ended monthly fee for the growth engagement. The commercial deal is tied to sales, not to calendar months.

% of sales

An agreed percentage of the incremental revenue we generate, measured against a baseline we both sign off before work starts.

1 shared goal

Everyone in the room is paid by the same number: the revenue and contribution margin your store produces.

Questions

Ecommerce questions from India & UAE

About regional launches and market-specific commerce.

Which market was this storefront built for?

India. Market-specific work covered payment methods, delivery expectations, language and merchandising rather than only currency and translation.

Can Globosoft launch a storefront in a new Gulf market?

Yes. We build regional storefront foundations that can be reused across markets, localising payment, delivery, pricing, language and merchandising. That approach makes smaller markets commercially viable because they do not each require a bespoke build.

Do you build Arabic and English storefronts?

Yes, bilingual storefronts with full RTL layout handling and Arabic content workflows, rather than a translation layer applied to an English design. Several of our regional storefronts run bilingual by default.

Would you work on this kind of project on the growth-share model?

The build itself is quoted as fixed-scope project work. Ongoing growth (marketing, merchandising, CRO and optimisation) is where we prefer a percentage-of-sales arrangement rather than a monthly retainer.

Your next move

Launching in
India or nearby?

We build regional storefront foundations that make each additional market faster and cheaper than the last. Start with a free audit or a market-entry conversation.

Talk about your market See the growth-share model India: +91 8086 677 990 UAE: +971 50 867 7990

Industry-wise ecommerce experts

Your category has its own hard parts.
We staff for them.

Fitment lookup for parts. Live metal rates for jewellery. Slot delivery and substitutions for grocery. Prescriptions for pharmacy. Returns economics for fashion. Every sector we work in has people who have shipped it before.

Fashion & Apparel Size, fit, returns and drop calendars. Jewellery & Watches High-value carts, live pricing, trust and certification. Beauty & Personal Care Shade discovery, sampling, replenishment and regulation. Grocery & Supermarket Slot delivery, substitutions, weights and dense baskets. Electronics & Appliances Specs, variants, warranty, finance and installation. Furniture & Home Bulky logistics, lead times, configurators and showrooms. Pharmacy & Wellness Prescriptions, compliance, subscriptions and cold chain. Food & Beverage Freshness windows, bundles, gifting and repeat orders. Automotive & Parts Fitment lookup, VIN search, cores and heavy shipping. B2B & Distribution Contract pricing, credit, reorder and rep-assisted selling. Sports & Fitness Equipment sizing, bundles, memberships and seasonality. Luxury & Lifestyle Clienteling, exclusivity, white-glove service and gifting.
All industry expertise Talk to a specialist in your sector
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