Samsonite: a premium brand on local trading terms.

The challenge

Premium luggage is bought on materials, engineering, capacity and warranty. All of that has to be legible without the product page turning into a specification sheet, because a brand that looks cluttered online loses the pricing power its retail has spent decades building.

At the same time the practical questions decide the sale: is it in stock, can I pay on delivery, what happens if something breaks. In Egypt that means cash on delivery is a real share of orders; in Saudi Arabia it means Mada alongside cards, and Arabic-first browsing for most of the audience.

What we did

• Premium product presentationProduct pages built around materials, engineering, capacity and warranty rather than discount messaging.
• Warranty confidenceWarranty information and registration handled clearly, because it is a genuine purchase driver at this price point.
• Local payment mix per marketCards and cash on delivery in Egypt, Mada and cards in Saudi Arabia, each with verification and risk logic to protect margin.
• Arabic-first experienceFull RTL storefronts with Arabic product content, not an English design with a language toggle.
• Honest stock and deliveryAvailability and delivery expectations based on what the operation can actually confirm.
• Shared regional foundationThe same catalogue model and component approach as the wider regional estate, so improvements carry across markets.

Outcome

Storefronts in Egypt and Saudi Arabia that present a premium luggage range with the product detail and warranty confidence the category needs, while trading on the payment and delivery terms each market actually uses.