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Premium travel · UAE
Not every engagement is a build. For TUMI's UAE storefront our contribution was design and user experience, the part that decides whether a premium brand still feels premium on a phone.
Premium travel goods are judged on detail. Materials, engineering, capacity, warranty, all of it has to be legible on a small screen without the page turning into a specification sheet. A luxury brand that looks cluttered online loses the pricing power its physical retail has spent decades building.
The design brief was therefore restraint with information density: a storefront that carries global brand standards, presents the product detail a considered buyer needs, and still converts on mobile where most of the traffic arrives.
A storefront design and user experience for the UAE market that keeps a global premium brand feeling premium on mobile, with product detail structured for a considered purchase rather than compressed out of the way.
Capabilities used
Each links to the service page describing how we deliver it.
Related work
Comparable engagements across the Gulf, Egypt and India.
Egypt · KSA · Bahrain
One regional foundation rolled out across three markets, each with its own payments, language and courier reality.
Read case study →Egypt · KSA
A premium luggage brand trading on local payment and delivery terms in two North African and Gulf markets.
Read case study →UAE
Maintenance to Shopify Plus rebuild, and 3× revenue growth within four months of launch.
Read case study →Globosoft works as a growth partner, not a monthly line item. We agree a baseline, build and market your ecommerce, and take an agreed share of the incremental sales that follow. If your revenue does not move, our fee does not either.
No open-ended monthly fee for the growth engagement. The commercial deal is tied to sales, not to calendar months.
An agreed percentage of the incremental revenue we generate, measured against a baseline we both sign off before work starts.
Everyone in the room is paid by the same number: the revenue and contribution margin your store produces.
Questions
About regional launches and market-specific commerce.
UAE. Market-specific work covered payment methods, delivery expectations, language and merchandising rather than only currency and translation.
Yes. We build regional storefront foundations that can be reused across markets, localising payment, delivery, pricing, language and merchandising. That approach makes smaller markets commercially viable because they do not each require a bespoke build.
Yes, bilingual storefronts with full RTL layout handling and Arabic content workflows, rather than a translation layer applied to an English design. Several of our regional storefronts run bilingual by default.
The build itself is quoted as fixed-scope project work. Ongoing growth (marketing, merchandising, CRO and optimisation) is where we prefer a percentage-of-sales arrangement rather than a monthly retainer.
We build regional storefront foundations that make each additional market faster and cheaper than the last. Start with a free audit or a market-entry conversation.
Industry-wise ecommerce experts
Fitment lookup for parts. Live metal rates for jewellery. Slot delivery and substitutions for grocery. Prescriptions for pharmacy. Returns economics for fashion. Every sector we work in has people who have shipped it before.
Free ecommerce consultation
Tell us where you are and we will come back with a written view of the three things worth fixing or building first. No pitch deck, no obligation, and if the honest answer is that you should wait, we will say that instead.
Before you go
Tell us what you sell and which market you are in. We will come back with a straight answer, even if the answer is that you do not need us yet.
Message us on WhatsApp+91 7902 277 990 · India & UAE