Lulu Connect: electronics where the spec sheet sells.

The challenge

Electronics and appliance retail is a structured-comparison category. Attribute data has to be complete and consistent or filtering, comparison and search all break, and a customer who cannot compare simply opens another tab. A television listed as 55 inch in one place and 139 cm in another is not a formatting problem, it is a lost sale.

The second half is everything after the click: warranty terms, EMI and bank offers at the price points where the monthly figure decides it, delivery of large items, and installation and demonstration scheduling. For appliances those are not add-ons, they are the purchase.

What we did

• Structured specificationsConsistent attribute schemas per category with normalised units, so filtering, comparison and search work across the range.
• Comparison and guidanceSide-by-side comparison and buying guidance that help a customer separate models that look nearly identical on paper.
• Finance at product levelEMI and bank offers presented on the product page rather than discovered at checkout, because at these price points the monthly figure is the decision.
• Warranty confidenceWarranty terms and registration handled clearly, with the purchase record available when a claim happens.
• Delivery and installationAppointment-based delivery for large items with installation and demonstration scheduling.
• Retail connectionOnline connected to retail stock context, so what is promoted is what can actually be fulfilled.

Outcome

An electronics and appliance storefront where consistent attribute data makes comparison and filtering work, finance options appear where the decision is made, and delivery, installation and warranty are part of the buying experience rather than problems discovered afterwards.