Geepas Saudi Arabia: growing the website, not just the marketplaces.

The challenge

Like most appliance brands in Saudi Arabia, Geepas does a lot of its selling on Noon and Amazon.sa. The marketplaces bring in buyers, but they take a cut of every sale, keep the customer details and decide whose products show up first. When we came in, Geepas was running ads for several brands on both marketplaces, using campaigns set up before our time, and there was no one place to see what that spend was actually returning.

Then there's the range itself. Over 2,000 products between Geepas appliances and Royalford kitchenware, from kettles, fans and air fryers to fridges, laban makers and camping gear. Plenty of shoppers already know the exact model they want, say a GF9488 stand fan, and they decide on price, warranty and whether they can get it serviced nearby. So the store had to read properly in Arabic, take mada cards, and make the nearest service centre in Riyadh, Jeddah or Dammam as easy to find as the checkout.

What we did

• Arabic and English storeA custom Shopify theme built to work properly in both languages, with right-to-left layout for Arabic. Prices are in SAR, and checkout takes mada, Visa and Mastercard.
• Easy to search, even at 2,000+ productsGeepas and Royalford sit in one catalogue, organised into departments and more than 100 collections. Search works on product name, category or model number, since a lot of buyers type the model code straight in.
• Service and warranty up frontWarranty, returns and the three Customer Happiness Centers in Riyadh, Jeddah and Dammam are easy to reach from anywhere on the site. With appliances, people want to know who fixes it before they pay.
• Back-in-stock alertsWhen something sells out, shoppers can ask to hear by email, SMS or WhatsApp when it's back. The brand keeps the customer instead of losing the visit.
• Tracking first, spend secondWe audited GA4, Search Console and the marketplace ad accounts before pushing budgets, and we're bringing it all into one dashboard that we go through with the client every two weeks. Revenue, ROAS and ACOS for each channel, in one place.
• Noon ads rebuiltWe went through the existing Noon campaigns across the brands, paused the old setup and relaunched under a new structure. Budget is split by category, and each campaign has a floor and a ceiling so no single product line eats the day's spend.
• Amazon.sa from scratchThe Seller Central ad account had never run a campaign. Sponsored Products went live in September 2026, starting with automatic campaigns to learn which search terms actually sell before we bid on them manually.
• Content made in Arabic firstEvery month we produce static posts and reels for Instagram, Facebook, Snapchat, X, TikTok and YouTube Shorts. They're written in Arabic from the start, and someone at Geepas signs off the Arabic copy before anything goes live.
• Ads that bring people back to the websitePaid social is built around retargeting: reaching people who've already looked at Geepas products and sending them to ksa.geepas.com. Meta goes first with a small test budget, with TikTok, Snapchat and Google to follow.

Outcome

Geepas now has a proper store of its own in Saudi Arabia, in Arabic and English, with the full Geepas and Royalford range on it. One team looks after the website, Noon and Amazon.sa, so marketplace ads and website sales are planned together. The work is ongoing, and the number we're watching is how much of Geepas's business moves onto its own website over the coming months.